Toluna Celebrates Milestone 15th Anniversary

Company Founder and CEO Frederic-Charles Petit Celebrates Anniversary with a Series of Corporate Events, Announces New Product Offerings

tolunaHong Kong – 23June 2015: Leading online research and survey technology provider, Toluna,marks the company’s 15th anniversary.

Toluna was founded in 2000, and was the first company to introduce an online voting community approach, designed to truly engage with survey respondents on-site.  Today, Toluna.com is the largest online social voting community, and enables Toluna to rely less, and less on emailed survey invitations.  “At Toluna, our eyes have always been on the consumer, and the idea that consumers are the driving force behind the future – and the democratization of survey research,” says Frederic-Charles Petit, Company Founder and CEO.

“We never wanted to be a “me too” company, but truly a disruptive and innovative force – a game changer in market research.  Market research is being transformed by the combination of large volumes of data; claimed, behavioral and technological. In the market research industry, the question today is “to be real-time” or to “not be.””

Petit credits innovation and the company’s ability to harness technology to launch a suite of revolutionary, automated market research empowerment technologies as a driving for Toluna’s ongoing success.

“Market research is a sector prime for automation, and research agencies are finding new automated ways to connect with respondents and streamline the delivery of meaningful insight. From mobile surveys to online communities, automative technologies – when effectively combined with big data – are transforming the market research industry,” continues Petit.

Toluna marks its anniversary by announcing that it will host a series of Thought leadership events in the US, UK, France, and in conjunction with ESOMAR’s Annual Congress in Dublin Ireland, September 27.

About Toluna

A pioneer in the dynamic world of marketing research, data collection, reporting and visualisation, Toluna brings together people and brands in the world’s largest social voting community. As a leading all-in-one global source for actionable insights, we help market researchers, insights professionals and companies anywhere in the world make clearer and better business decisions that drive better business results.

Toluna provides the industry’s leading survey technology suite, enabling hundreds of organisations worldwide to create online and mobile surveys, manage panels and build their own online communities. Toluna products include PanelPortal™ Online Communities and Toluna QuickSurveys™ and Toluna Analytics™.

With 17 offices in Europe, North America and Asia Pacific, Toluna works with many of the world’s leading market research agencies, media agencies and corporations.

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