ThinkNow Research Release Findings from Nationwide Hispanic Video Game Study

July 1, 2014, Burbank, CA – At the Electronic Entertainment Expo (E3) in Los Angeles in June, ThinkNow Research, a leader in Hispanic consumer market research, released their findings of a nationwide study on the use of video games and gaming by Hispanic consumers. Bottom line… U.S. Hispanics are avid video game players, outpacing the general market in usage, purchases and technology adoption.

Mario Carrasco

Mario Carrasco

According to ThinkNow Research Managing Partner, Mario X. Carrasco, “In some ways, Hispanic gamers are similar to their non-Hispanic counterparts. But in many ways, they are much different. For example, Hispanic gamers spend about a third more time each week playing video games.

In addition, like many other things in the Hispanic culture, gaming is used as a reason for social gatherings, much more so than with non-Hispanics.

Hispanics also seem to be ahead on the mobile technology adoption curve, with Hispanics more likely to play games on their mobile devices.

And the most popular game among Hispanics? Call of Duty.”

To learn more about this study and to download a copy of the results, go to:

ThinkNow_LogoABOUT THINKNOW RESEARCH – ThinkNow Research is full-service market research firm that focuses on U.S. Hispanic, Latin American and Multicultural research. In addition to a full range of research services, the company also has one of the largest online research panels available in the industry, conducts a monthly Hispanic Omnibus survey and works with their clients to create customized online Hispanic communities. To learn more about ThinkNow Research, visit or email them at

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