The Advertising Research Foundation Partners with FocusVision for Re:Think Survey

Leading market research technology company to provide platform for event satisfaction survey

onlinemrnewsNew York, NY – March 19, 2015 – FocusVision, a leader in integrated qualitative and quantitative market research technology, is sponsoring this year’s event satisfaction survey for The Advertising Research Foundation’s Re:Think conference. FocusVision’s new quantitative technology solution, Decipher, will power the satisfaction surveys which will gather attendee feedback on the event which was held this week (March 16-18) in New York City.

“This survey provides valuable information to our show organizers on both the educational sessions and the event overall, giving us a basis for planning future events for our members and the market research community,” said Xavier Sanchez de Carmona, senior director for The Advertising Research Foundation’s Knowledge Center.

FocusVision’s platform will be utilized to field the survey through The Advertising Research Foundation’s mobile app, which was developed for show attendees. The survey, which was designed with a “mobile first” best practices approach, will also be accessible via smartphone, desktop or tablet. Respondents will remain anonymous. After the data is collected, the platform will provide comprehensive reporting and data visualization of the findings.

Survey questions for attendees encompass topics such as speakers, exhibits, overall satisfaction with the event, comparison with other business conferences and more. A separate survey will be deployed to sponsors of the conference to gauge sponsorship value and satisfaction. Results from both surveys will be incorporated into planning for next year’s conference, Re:Think 2016.

About FocusVision
FocusVision is the leading global provider of qualitative and quantitative technology solutions to the market research industry, providing an online survey platform, research facility video streaming, webcam focus groups, ethnography streaming and mobile device usability studies. Our services allow research professionals to engage with respondents in any place, at any time.  FocusVision has over 300 employees and offices in the US, the UK, Bulgaria and Singapore. www.focusvision.com  @focusvisioninfo

About The ARF
The Advertising Research Foundation (ARF) showcases leading and bleeding-edge solutions and evangelizes the leaders that lead them into action. Together, we challenge conventions and discover new insights that benefit our member network. This collaboration yields meaningful, actionable, and indispensable insights that empower our members to have a true impact on their marketing and build leadership in their organizations. www.thearf.org @the_arf

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