5 Reasons Why Online Panel Companies Must Leverage Content Marketing (or else lose business)

The biggest problem with online panel business is the entry barrier is too low – with just a laptop and a false claim that “we have 2 million panels in 24 countries (build in few months!)” any tom, dick and harry can start an online panel company. But this strategy doesn’t work for too long […]

Three Challenges Increasingly Being Faced By Market Research Agencies

As the market research industry continues to face rapid technological, social and economic change, research agencies are increasingly up against challenges that must be overcome in order to meet client demands. With the proliferation of social media and the need for brands to generate awareness across different channels, it is crucial market research professionals rethink […]

Use the Holiday Period to Conduct a Survey

Tis the season to be jolly, Fa la la la la, la la la la. Indeed it is the season to be jolly. People get to take time from work and everyone seems to be in a better frame of mind and friendlier than usual as they look forward to time spent with loved ones […]

Online Survey Methodology is Picking Up in the Countries having Low Internet Penetration

I have been associated with online research for last few years and now my observation is that the online research is gradually picking up in the markets where internet penetration is still low. Now we are regularly getting RFQs for the markets where the new online panels are emerging such as few Asian, African and […]

Why You Need A Business Blog!

Regardless of the size of your market research company, blogging could become especially beneficial for your business. A blog can provide insight into the products and services you’re gathering data for, using language and examples that you may not have room for on your company website. You can also boost the reputation of your business […]

Is social media the right platform to get justice?

Yesterday I saw an update on one of the LinkedIn groups about how someone has been duped by a company with regards to payment. As with many cases of international business it becomes difficult to get justice in case the other side is on an offshore location. Every country has its own set of laws […]

5 types of research buyers you MUST avoid

“Client is always right” is one of the most stupid statement you could ever hear. No the client is not always right and the sooner you understand it the better it is for the growth of your business. In a recessionary economy where every penny counts we are tempted to bring on board any client […]

100 WORDS that will make you a Market Research SUPERSTAR!!

Yes just 100 words to do that – JUST ‘Love your Respondent’ – that is all required to be an AWESOME Market Researcher – Don’t listen to what your client is asking for (most of the time they are confused) – Don’t listen to what your Boss or peers say (they are average people living […]

Online research trend among car buyers

When deciding to buy a car, almost every one of us faces a cliff-hanger question – which car to buy? It’s equally daunting for first time as well as old-time buyers. Researches have found out that most common factors that influence a car-buyer’s decision are:

The Secret of maximizing your efforts in an ESOMAR Conference!!

Do you remember your first ESOMAR Conference!! – The first one is always MAGICAL!! – There is a flurry of activities – creating marketing material – ordering for more business cards – pushing the admin for timely hotel booking – GOSH! Time always seems to fly. You are always looking forward to ESOMAR Conferences as […]