How To Keep Your Respondents Engaged

As with any online research, the key to success is respondents. If you are not getting the number of responses you need, your results might not be representative enough and your survey will not give you the insight you need to make the right decisions. The ultimate goal is to have the highest number of people […]

Online Survey Methodology is Picking Up in the Countries having Low Internet Penetration

I have been associated with online research for last few years and now my observation is that the online research is gradually picking up in the markets where internet penetration is still low. Now we are regularly getting RFQs for the markets where the new online panels are emerging such as few Asian, African and […]

What is the difference between Incentives and Bribe?

I vividly remember those hectic days when clients were on my head to get the surveys completed – especially the last few completes were always troublesome. So many a times we had to increase the incentive amount to get those last few completes. But that got me thinking – ‘Am I bribing people to get […]

Are We Asking Too Many Questions From The Respondents?

I have tried for long to come up with a fool proof method to decide as to how many questions I should keep in the questionnaire. Well the search is still on – I have been advised various methods to go about it but the bottom line is – that in most cases at the […]

BIG MR Problem: Can we REALLY believe what people say?

Let us first get this thing crystal clear – people don’t deliberately provide false information during research surveys or focus group interviews. The real problem is that many of them try hard to actually conform to what they believe will please the interviewer. In other words it is the false belief system as to what an interviewer likes to […]

Are you a SMART Online Panel Company Owner?

Smart is not Stupid – there is a HUGE difference between the two – it is all in the APPROACH! You might be running an Online Panel Company small/mid size – agreed that there are issues – you are tackling them well – but deep down in your heart – something is missing – you […]

Introducing ‘Common Sense Marketing’ for Online Panel Companies!!

‘We have just won a large online panel project…’ goes the status update of an online panel company. My first reaction after reading it was – ‘so should I be happy for you?’ No matter how much I try to look at the positive side but such messages speaks of DESPERATION to get attention. It […]

How Mobile Survey Applications are CHANGING Research Landscape!!

Throughout the years many survey methods have been used and each and every one of them has their own benefits. But unfortunately they also share one major disadvantage: people don’t have much freedom to decide when they want to answer poll questions and this has given filling out surveys a somewhat boring and dreadful reputation. […]

Top 8 sentences used MOST frequently by FAKE Online Panel Companies

Ctrl C + Ctrl V -> the most commonly used technology by plagiarizers. Often while searching the internet and looking to enhance my knowledge about online panel industry I come across so many dubious and fake panel suppliers. It is very easy to identify such fake suppliers as with all criminals they follow similar modus […]

Why Owners of Online Panel Companies MUST watch the movie ‘The Hunger Games’!!

Yesterday I watched the movie “The Hunger Games” and to put it in few words I was simply BLOWN AWAY!! It is after so many years that I have seen a movie which is not only entertaining but also have deep philosophical undertones. Watching the movie I realized how relevant it is for all business […]