BIG MR Problem: Can we REALLY believe what people say?

Let us first get this thing crystal clear – people don’t deliberately provide false information during research surveys or focus group interviews. The real problem is that many of them try hard to actually conform to what they believe will please the interviewer. In other words it is the false belief system as to what an interviewer likes to […]

Weekly News Digest (May 20, 2012)

Schlesinger Associates appoints Head of Interactive Services: Schlesinger Associates is pleased to announce that Anne Hedde has joined our team as Managing Director of Schlesinger Interactive, a fast-growing business initiative dedicated to online and other innovative technologies aimed at meeting current and future research needs in a rapidly evolving digital environment. Anne will lead the development […]

Little Known Ways to Recruit Respondents FREE OF COST!!!!

Think OUT of the BOX! Access panel companies recruit respondents either through Ad networks or database containing lists of emails IDs. Although mentioned methods are effective but they are costly and are unable to fill the gaps in the panel base. Also they are good in case one has CASH 2 BURN for such endeavors. […]

How to build a B2B Specialty Panel!!

Rome was NOT BUILT in a DAY!!! B2B Marketers need cost-effective and timely insightful inputs to make informed decisions and evaluate key performance metrics. However reliability on industry/syndicated reports has its own pitfalls. In some scenarios building and operating your own proprietary B2B panel is advisable which has certain distinctive advantages over other data collection […]