Which TRIBE does your Panel Respondents belong to?

The Good, the BAD & the UGLY!! It is often quoted that “IF YOU BUILD THEY WILL COME” but the BIG question is “WHO EXACTLY ARE COMING?” How often does a panel company under takes the exercise of knowing what types of respondents they have actually recruited? When I say what TYPE it means their […]

The SECRET of INCREASING your Respondent Response Rate

Better Panel Management = Better Response Rates Most often panel companies faces the arduous task of maintaining high response rates for their panel base. It is one of the critical aspects of running a successful online panel business. Although there isn’t any specific formula to help achieve higher response rates but some basic steps will […]

Don’t BURN your ONLINE PANELS!!!

You are as good as your panel’s response rate. The very backbone of an online panel company is their respondents base – Don’t IGNORE THEM!! Having built access panels for a few companies I am quite surprised by the sheer lack of enthusiasm amongst panel companies’ vis-à-vis maintaining a healthy panel base. Most of the […]