How To Create Surveys That People Will Actually Respond To?

Do you send out marketing polls and surveys that never seem to get answered? Here are a few tips to make those valuable data-gathering tools more effective: Grab them immediately. You only have a few seconds to rivet your reader’s attention before that mouse hand gets twitchy and clicks on to something more interesting. Put serious […]

Are you pulling or pushing clients?

Let us be honest here with each other – we all want money and to get that we offer products/services which has to be bought by an entity called ‘client’ – in a scenario where we cannot find enough clients to sustain our production/delivery costs we are in BIG trouble. So but naturally every action […]

What if an online panel company does not have a marketing budget?

To recruit panel members you need money – to hire sales superstars you need money – to buy state of the art panel management software you need money – to participate in offshore research conferences you need money – in fact to even take your client for a lunch you need money. In every aspect […]

Will Online Panel Companies Kill Market Research Agencies?

What if an online data collection company starts providing market research services? Will they effectively put traditional market research agencies out of business? This may seem a far fetched reality to some but one cannot deny its possibilities. With shrinking markets and harsh recession onslaught – every new dollar earned is a lease of life […]

What is the difference between Incentives and Bribe?

I vividly remember those hectic days when clients were on my head to get the surveys completed – especially the last few completes were always troublesome. So many a times we had to increase the incentive amount to get those last few completes. But that got me thinking – ‘Am I bribing people to get […]

Why I am SCARED of Indian data collection companies?

Well to start with 99% of them are FAKE and if you as a researcher is engaging any one of them – be aware of what trouble you are inviting. This has not always been the case – we Indians have a very strong analytical skills – probably best in the World (just look at […]

Do we really NEED Market Researchers?

Is it a question, statement or an argument? Well I guess it is a bit of all here. From the past few days it has been a recurring thought in my mind – the growing redundancy of Market Researchers. Now what do I mean by it all? Let me quickly come to the point and rephrase […]

Top 5 Reasons why YOU should outsource survey programming to Toluna!!

Many online panel companies claim to be ‘one stop shop solution’ but only a handful meet the criteria. In the online data collection industry very few companies have been able to provide the entire gamut of services. To become a full service provider there is a considerable investment you have to make on manpower, technology […]

How Panel Industry is changing the way we understand consumers?

Quite often I have heard soothsayers warning against the “credibility of online panels!!” – 3 words for them – EVOLVE OR DIE. The entire world is steadily moving towards digital medium – LOOK AROUND – the digital world has made such deep inroads into our lives that even the basic human need of friendship is […]

Get Rid of LOW RESPONSE RATE Once and For All!!

One of the MOST rampant problems faced by a panel company is their DECLINING RESPONSE RATE. The HONEYMOON PERIOD of a good response rate normally lasts for not more than 2-3 months for a freshly recruited panel base. Contrary to popular beliefs – panel recruitment is a VERY COSTLY exercise; therefore it is a virtual […]