Why brands should establish whether topical campaigns will resonate with audiences before committing

As increasingly tangible investments, it is vital that marketing campaigns be underpinned with research to support them. In the quest to be topical and on-trend, brands may turn to news events to make their campaigns more timely and relevant. However, failing to consider whether a real synergy exists between the topical event and the brand […]

What Questions to Ask and Avoid When Doing a Survey

It may not be the most logical thing to comprehend but surveys are a vital cog in the machine of industry. They give companies accurate feedback as to where they and their products stand in the market from the people who they most need that information. This information has taken on even greater importance over […]

Is mobile the future for market research?

Market research has been aided hugely by the development of the internet, allowing large groups of respondents to be targeted in a cost-effective fashion requiring a relatively low level of human interaction. Developments in smartphone technology are now creating further opportunities to extend this area of research. Consumers are now able to provide responses on-the-move; […]

Employee Satisfaction and Your Bottom Line: Tips for Surveying Employees

There may have been a time when employee satisfaction was low on the priority list for organizational leaders, but that time is past.  A wealth of research [1] exists that links the satisfaction of employees to customer satisfaction and the profitability of the organization.  But how do organizational leaders find out if their employees are […]

Are you pulling or pushing clients?

Let us be honest here with each other – we all want money and to get that we offer products/services which has to be bought by an entity called ‘client’ – in a scenario where we cannot find enough clients to sustain our production/delivery costs we are in BIG trouble. So but naturally every action […]

What if an online panel company does not have a marketing budget?

To recruit panel members you need money – to hire sales superstars you need money – to buy state of the art panel management software you need money – to participate in offshore research conferences you need money – in fact to even take your client for a lunch you need money. In every aspect […]

5 Simple Methods To Keep Your Respondents Happy

If it was possible I will always put respondents in the balance sheet as – ‘assets’ and why not after all an online panel company is as good as its respondent base. Unless you are a fake company and aggregate panels from other companies – it is MUST to keep your respondents happy and responsive. […]

Managing large scale fieldwork using mobile in India: what are the challenges & key success factors?

The recently concluded MRMW Asia conference brought together industry’s greatest minds from the region to discuss the challenges and opportunities of mobile research for delivering actionable insights. The event was held on January 30-31 in Kuala Lumpur and over 155+ delegates from client-side, agency-side and technology firms attended the event. I am really excited to share […]

How To Spot A Fake Online Data Collection Company in 2 Minutes

To start a data collection company you don’t need any qualification – in fact formal education is also not required – you just need to be ‘street smart’ or to put it in right perspective – you should be able to get the data collection done – somehow, anyhow. This fact along with the lure […]

Will Online Panel Companies Kill Market Research Agencies?

What if an online data collection company starts providing market research services? Will they effectively put traditional market research agencies out of business? This may seem a far fetched reality to some but one cannot deny its possibilities. With shrinking markets and harsh recession onslaught – every new dollar earned is a lease of life […]