Understanding Survey Research
Let us be honest here with each other – we all want money and to get that we offer products/services which has to be bought by an entity called ‘client’ – in a scenario where we cannot find enough clients to sustain our production/delivery costs we are in BIG trouble. So but naturally every action [...]
To recruit panel members you need money – to hire sales superstars you need money – to buy state of the art panel management software you need money – to participate in offshore research conferences you need money – in fact to even take your client for a lunch you need money. In every aspect [...]
If it was possible I will always put respondents in the balance sheet as – ‘assets’ and why not after all an online panel company is as good as its respondent base. Unless you are a fake company and aggregate panels from other companies – it is MUST to keep your respondents happy and responsive. [...]
The recently concluded MRMW Asia conference brought together industry’s greatest minds from the region to discuss the challenges and opportunities of mobile research for delivering actionable insights. The event was held on January 30-31 in Kuala Lumpur and over 155+ delegates from client-side, agency-side and technology firms attended the event. I am really excited to share [...]
To start a data collection company you don’t need any qualification – in fact formal education is also not required – you just need to be ‘street smart’ or to put it in right perspective – you should be able to get the data collection done – somehow, anyhow. This fact along with the lure [...]
What if an online data collection company starts providing market research services? Will they effectively put traditional market research agencies out of business? This may seem a far fetched reality to some but one cannot deny its possibilities. With shrinking markets and harsh recession onslaught – every new dollar earned is a lease of life [...]
Let me share with you a naked truth – your online data collection vendor is fooling you big time and you have absolutely NO idea. “C’mmon Akshay Kanyal you are just making stuff up” I know that will be the reaction of many market researchers but stay on with me and I will tell you [...]
….and it is very simple – ‘just maintain the demand & supply cycle. It means that in order to create a successful and awesome online panel company you should be able to maintain a balance between the supply of online panels and the demand for it. Unfortunately many business owners operating in the industry are [...]
Few weeks back I wrote an article on why I am scared of Indian data collection companies – as expected some people were outright offended, many praised me for standing up for what I truly believe in and some as expected remained silent (read the spineless variety). Till date I have received 49 hate mails [...]
I vividly remember those hectic days when clients were on my head to get the surveys completed – especially the last few completes were always troublesome. So many a times we had to increase the incentive amount to get those last few completes. But that got me thinking – ‘Am I bribing people to get [...]
This is a blog for the people interested in Online Market Research Industry and who wants to know more about the nuances of survey research. [Read More …]
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