5 types of research buyers you MUST avoid

“Client is always right” is one of the most stupid statement you could ever hear. No the client is not always right and the sooner you understand it the better it is for the growth of your business. In a recessionary economy where every penny counts we are tempted to bring on board any client […]

Are We Asking Too Many Questions From The Respondents?

I have tried for long to come up with a fool proof method to decide as to how many questions I should keep in the questionnaire. Well the search is still on – I have been advised various methods to go about it but the bottom line is – that in most cases at the […]

5 Awesome SurveyMonkey services You MUST check out

SurveyMonkey did something that many market research companies have miserably failed to do – making research SEXY! From the time first questionnaire was designed the customers have been stuck with the researchers to provide them insights. Earlier it was OK to wait for 3-4 months before you could get any insight about your potential customers – today it is suicidal […]

Top 10 Online Panel Companies with Awesome LinkedIn Company Page!

LinkedIn is a social networking platform for business professionals. In recent times it has emerged to be one of the best online destination to network with your prospective clients and customers. Therefore it has become imperative for smart companies to properly leverage the immense opportunities available with this platform. A very important feature available with […]

What if You are a Market Researcher in North Korea?

Last night I was watching a documentary on North Korea and was saddened by the magnitude of atrocities conducted in the name of communism. But what really intrigued me was that the people are so subservient that despite such hardship they are praising their tormentors (read the Government) . What is happening in North Korea is a very unique […]

Survey Respondents are just big fat LIARS!

Last time I checked my Facebook account (approximately 4 minutes ago) I discovered a SHOCKING pattern – all my friends/peers/relatives are either holidaying in Bangkok, buying a flashy sedan (read Honda City) or pasting plagiarized motivational quotes on their walls like a maniac. After 5 minutes scrolling down all the updates I just had one feeling – SADNESS – for myself! […]

Why I am SCARED of Indian data collection companies?

Well to start with 99% of them are FAKE and if you as a researcher is engaging any one of them – be aware of what trouble you are inviting. This has not always been the case – we Indians have a very strong analytical skills – probably best in the World (just look at […]

Do we really NEED Market Researchers?

Is it a question, statement or an argument? Well I guess it is a bit of all here. From the past few days it has been a recurring thought in my mind – the growing redundancy of Market Researchers. Now what do I mean by it all? Let me quickly come to the point and rephrase […]

Podcast Studio: In conversation with Leslie Townsend from Kinesis Survey

Kinesis Survey Technologies is the industry leader for future-proof market research solutions. Offering powerful and cutting-edge online survey software and panel management software, Kinesis is committed to advancing innovation in both desktop and mobile research. Kinesis provides a multimode, multilingual market research software suite that is robust, flexible and intuitive. And, as the established world leader […]

Benefits of Online Research for Start-Ups

Knowing your market and the competition is always a great advantage, especially, for a start-up company, which has no idea of how the market would respond to its services and products. Online research can become a viable technique to generate valuable market insights during the initial phase of launching a start-up in the marketplace. There is […]