5 Simple Methods To Keep Your Respondents Happy

If it was possible I will always put respondents in the balance sheet as – ‘assets’ and why not after all an online panel company is as good as its respondent base. Unless you are a fake company and aggregate panels from other companies – it is MUST to keep your respondents happy and responsive. […]

Managing large scale fieldwork using mobile in India: what are the challenges & key success factors?

The recently concluded MRMW Asia conference brought together industry’s greatest minds from the region to discuss the challenges and opportunities of mobile research for delivering actionable insights. The event was held on January 30-31 in Kuala Lumpur and over 155+ delegates from client-side, agency-side and technology firms attended the event. I am really excited to share […]

How To Spot A Fake Online Data Collection Company in 2 Minutes

To start a data collection company you don’t need any qualification – in fact formal education is also not required – you just need to be ‘street smart’ or to put it in right perspective – you should be able to get the data collection done – somehow, anyhow. This fact along with the lure […]

Is Market Research Sexy?

Will you advise your kids to join market research industry? Well most of the researchers I have posed this question have shared that they will probably suggest a high paying less work hours job – in simpler words although they love what they do but will suggest their kids to pick a more lucrative career […]

Will Online Panel Companies Kill Market Research Agencies?

What if an online data collection company starts providing market research services? Will they effectively put traditional market research agencies out of business? This may seem a far fetched reality to some but one cannot deny its possibilities. With shrinking markets and harsh recession onslaught – every new dollar earned is a lease of life […]

Is Mixed Mode Methodology of Online Data Collection a BIG FRAUD?

Let me share with you a naked truth – your online data collection vendor is fooling you big time and you have absolutely NO idea. “C’mmon Akshay Kanyal you are just making stuff up” I know that will be the reaction of many market researchers but stay on with me and I will tell you […]

The Biggest Secret of Running a Successful Online Panel Company

….and it is very simple – ‘just maintain the demand & supply cycle. It means that in order to create a successful and awesome online panel company you should be able to maintain a balance between the supply of online panels and the demand for it. Unfortunately many business owners operating in the industry are […]

5 Golden Rules of Client Servicing in the Online Panel Industry

In the online panel industry your client servicing team can make or break you – this team is primarily responsible to take care of client requests including queries, quotations and ops team co-ordination. A good client servicing manager can take the client-vendor relationship to the next level. Therefore it becomes imperative to better understand this […]

What is the difference between Incentives and Bribe?

I vividly remember those hectic days when clients were on my head to get the surveys completed – especially the last few completes were always troublesome. So many a times we had to increase the incentive amount to get those last few completes. But that got me thinking – ‘Am I bribing people to get […]

Why Don’t We Have A Blacklist of Online Panel Companies?

Well to start with I believe that most of the online data collection agencies will be listed in it. Market research industry generates billions of dollars annually across the globe – although there are certain excellent platforms like ESOMAR, CASRO and MRA which are creating best practices for the industry – but what we are […]