Three Challenges Increasingly Being Faced By Market Research Agencies

As the market research industry continues to face rapid technological, social and economic change, research agencies are increasingly up against challenges that must be overcome in order to meet client demands. With the proliferation of social media and the need for brands to generate awareness across different channels, it is crucial market research professionals rethink […]

How To Keep Your Respondents Engaged

As with any online research, the key to success is respondents. If you are not getting the number of responses you need, your results might not be representative enough and your survey will not give you the insight you need to make the right decisions. The ultimate goal is to have the highest number of people […]

Use the Holiday Period to Conduct a Survey

Tis the season to be jolly, Fa la la la la, la la la la. Indeed it is the season to be jolly. People get to take time from work and everyone seems to be in a better frame of mind and friendlier than usual as they look forward to time spent with loved ones […]

Online Survey Methodology is Picking Up in the Countries having Low Internet Penetration

I have been associated with online research for last few years and now my observation is that the online research is gradually picking up in the markets where internet penetration is still low. Now we are regularly getting RFQs for the markets where the new online panels are emerging such as few Asian, African and […]

Why brands should establish whether topical campaigns will resonate with audiences before committing

As increasingly tangible investments, it is vital that marketing campaigns be underpinned with research to support them. In the quest to be topical and on-trend, brands may turn to news events to make their campaigns more timely and relevant. However, failing to consider whether a real synergy exists between the topical event and the brand […]

What Questions to Ask and Avoid When Doing a Survey

It may not be the most logical thing to comprehend but surveys are a vital cog in the machine of industry. They give companies accurate feedback as to where they and their products stand in the market from the people who they most need that information. This information has taken on even greater importance over […]

Is points based incentive system a big fraud?

The concept of giving incentives for participation in research surveys is very simple – for your valuable time and opinions the online data collection company will reward you with some kind of gift – it can be cash/reward points/subscriptions/coupons. Theoretically it all looks great – I mean for clicking on surveys you get rewards – […]

Is social media the right platform to get justice?

Yesterday I saw an update on one of the LinkedIn groups about how someone has been duped by a company with regards to payment. As with many cases of international business it becomes difficult to get justice in case the other side is on an offshore location. Every country has its own set of laws […]

Are you pulling or pushing clients?

Let us be honest here with each other – we all want money and to get that we offer products/services which has to be bought by an entity called ‘client’ – in a scenario where we cannot find enough clients to sustain our production/delivery costs we are in BIG trouble. So but naturally every action […]

What if an online panel company does not have a marketing budget?

To recruit panel members you need money – to hire sales superstars you need money – to buy state of the art panel management software you need money – to participate in offshore research conferences you need money – in fact to even take your client for a lunch you need money. In every aspect […]