Interview with Miguel Ramos, Mobile Practice Lead at Confirmit

Editor’s Note: Today I am extremely pleased to interview Miguel Ramos, Mobile Practice Lead at Confirmit. Miguel will discuss at MRMW Berlin how we are capturing insights from “The Telegraph” tablet app through embedded surveys. Miguel will also cover different customer touch points in a multichannel experience and explore the value of insights captured from […]

Should Your Business Outsource Marketing Research?

In today’s complicated global marketplace of unprecedented access to instant information, your customers know you. It is equally important that you know them. Marketing intelligence, research and analysis are critical factors in understanding trends in order to better position your business for success. While outsourcing can sometimes be considered an 11-letter word, it can be […]

Is social media the right platform to get justice?

Yesterday I saw an update on one of the LinkedIn groups about how someone has been duped by a company with regards to payment. As with many cases of international business it becomes difficult to get justice in case the other side is on an offshore location. Every country has its own set of laws […]

Interview with Mark Michelson – Executive Director at Mobile Marketing Research Association

Brief Background of Mark Michelson: Senior level executive – 25+ years experience with all aspects of marketing, research, and advertising. Specialist in product development, positioning, marketing strategy and communications research. Noted keynote speaker and workshop facilitator. Creative marketing and research professional with proven ability to increase revenues and profitability, grow market share, and lead effective teams. Expertise […]

What if You are a Market Researcher in North Korea?

Last night I was watching a documentary on North Korea and was saddened by the magnitude of atrocities conducted in the name of communism. But what really intrigued me was that the people are so subservient that despite such hardship they are praising their tormentors (read the Government) . What is happening in North Korea is a very unique […]

Survey Respondents are just big fat LIARS!

Last time I checked my Facebook account (approximately 4 minutes ago) I discovered a SHOCKING pattern – all my friends/peers/relatives are either holidaying in Bangkok, buying a flashy sedan (read Honda City) or pasting plagiarized motivational quotes on their walls like a maniac. After 5 minutes scrolling down all the updates I just had one feeling – SADNESS – for myself! […]

How Strong Is Your Brand’s Digital Influence At The “Zero Moment Of Truth”?

To remain competitive, retailers are striving to offer their customers a far better multi-channel shopping experience.Customers want to be able to complement their traditional bricks-and-mortar retail shopping, with using websites and also buying direct. They want the flexibility to order at home, at work or on the move via laptop, phone, mobile or smartphone. To […]

Weekly News Digest (May 20, 2012)

Schlesinger Associates appoints Head of Interactive Services: Schlesinger Associates is pleased to announce that Anne Hedde has joined our team as Managing Director of Schlesinger Interactive, a fast-growing business initiative dedicated to online and other innovative technologies aimed at meeting current and future research needs in a rapidly evolving digital environment. Anne will lead the development […]

Top 5 features online panel companies require from survey tools!!

The Rime of the Ancient Mariner – “Water, water, every where, Nor any drop to drink”, I guess beautifully summarizes what full service online panel companies FACES now a days. With the bombardment of so many software tool vendors in the market it is becoming increasingly difficult to choose the right ones. Many a times […]

Why your WEBSITE is the BEST SALESMAN you never KNEW?

Your sales team is the FIRST POINT of CONTACT of your company – they can MAKE or BREAK your future prospect with potential clients!! I think we all will agree to this fact. Bigger companies have the MONEY POWER to hire STAR PERFORMERS – they can close a million dollar deal before you even finish […]