Merging Mobile with Market Research: A Portable Potential

I recently visited a small village in the interiors of India, and to my surprise there was no dearth of mobile phones. What clicked my mind instantly was, could we not harness this potential as market researchers? Many MNCs venturing into Indian and other developing markets could use mobile users’ base as a target audience […]

Podcast Studio: In conversation with Neil Jessop from OnePoint Global!!

OnePoint Global is the global leader in mobile research and interaction enabling you to discover, engage and motivate your audience in real-time. the company helps their clients make informed decisions that lead to improved performance, drive efficiency and save time and money. As the global leader, OnePoint Global leads by best practice and is helping to create […]

The MOST Embarrassing mistake I made as a Salesman and how YOU can avoid it!!

I am really nervous today. It is not easy to publicly admit your mistake – what if I scare away a potential client or a recruiter?- But I realized that if my experiences can help even one person out there reading my blog – it is worth the effort! Do I regret having made this […]

10 Business Blogs in the Survey Research Industry you should be following!!

Content is King!! – If you are doing business in the 21st century then you fully understand the importance of content. Old school methods of marketing are long dead or are inching towards the inevitable. No longer is needed huge bunch of marketing cash to connect with your customers – Being Smart is enough for […]

Podcast Studio: In conversation with Alex Uzgin from PanelFinder!!

PanelFinder is designed for innovative market research firms looking to streamline and simplify the panel quote management process. In turn, it is used by efficient panel providers, both large and small, seeking to standardize their clients’ panel and quote requests. In this podcast I am glad to interview Alex Uzgin, Founder PanelFinder – Alex tells […]

How to keep your customers coming back to your web site!!

Any business that has gone to the trouble and expense of establishing a web presence are entitled to expect a return on their investment. In order to earn their returns, the website has to be capable of continuously capturing the attention of customers, either potential or existing, so that they will file themselves a mental […]

Online research trend among car buyers

When deciding to buy a car, almost every one of us faces a cliff-hanger question – which car to buy? It’s equally daunting for first time as well as old-time buyers. Researches have found out that most common factors that influence a car-buyer’s decision are:

The Secret of maximizing your efforts in an ESOMAR Conference!!

Do you remember your first ESOMAR Conference!! – The first one is always MAGICAL!! – There is a flurry of activities – creating marketing material – ordering for more business cards – pushing the admin for timely hotel booking – GOSH! Time always seems to fly. You are always looking forward to ESOMAR Conferences as […]

Top 5 Reasons why you should NOT Open an Online Panel Company!!

Yes you read it correctly – you should not open an online panel company – BUT WHY!! – If you are thinking of investing USD 300-500 on a website and start aggregating – STOP reading this article. For others I will share with you the pitfalls of entering this industry. Not everyone have the will […]

Secret of writing an AWESOME Introduction Mail for your Potential Client!!

Mass Mailing is DEAD!! It has been replaced by Customized Mailing – every mail tailored to cater to the needs of a specific client. Alas! – The introduction mails floating around in the Online Panel Industry today are plain BORING!! – The intro mails have become so repetitive in format that it is difficult to […]