Interview with Rohini Srihari, Chief Scientist at SmartFocus

Editor’s Note: I am super excited today to interview Rohini Srihari, Chief Scientist at SmartFocus for the Online MR blog. Rohini will discuss at Sentiment Analysis Symposium, (July 15-16, New York) Inferring Demographics from Social Data. In this interview Rohini provides in depth insights on various topics related to the insight industry.

Interview with Miguel Ramos, Mobile Practice Lead at Confirmit

Editor’s Note: Today I am extremely pleased to interview Miguel Ramos, Mobile Practice Lead at Confirmit. Miguel will discuss at MRMW Berlin how we are capturing insights from “The Telegraph” tablet app through embedded surveys. Miguel will also cover different customer touch points in a multichannel experience and explore the value of insights captured from […]

Three Challenges Increasingly Being Faced By Market Research Agencies

As the market research industry continues to face rapid technological, social and economic change, research agencies are increasingly up against challenges that must be overcome in order to meet client demands. With the proliferation of social media and the need for brands to generate awareness across different channels, it is crucial market research professionals rethink […]

Interview With Sion Agami, Research Fellow at Procter & Gamble Fem Care

Editor’s Note: Today I am extremely pleased to interview Sion Agami, Research Fellow at Procter & Gamble Fem Care. Sion will be participating in the panel discussion “bridging the client & supplier gap” at IIEX Conference. In this interview Sion provides in depth insights on various topics related to the market research industry – especially in the context […]

Interview With Pranesh Misra, Chairman & Managing Director, Brandscapes Worldwide

Editor’s Note: Today I am extremely pleased to interview Pranesh Misra, Chairman & Managing Director, Brandscapes Worldwide. Pranesh will be co-presenting with Emami – on the topic “Exploring new frontiers – TV ad testing through mobile at MRMW Asia Conference. In this interview Pranesh provides in depth insights on the topic he will be speaking on. […]

Transparency and Control – two watchwords in market research in 2014

As 2014 gets into full swing and market researchers everywhere begin to look ahead at what the year might have in store, two watchwords come up consistently across the board, regardless of industry or objectives: transparency and control. After last year’s big stories about data security, privacy, and corporate responsibility, one cannot underestimate the importance […]

Use the Holiday Period to Conduct a Survey

Tis the season to be jolly, Fa la la la la, la la la la. Indeed it is the season to be jolly. People get to take time from work and everyone seems to be in a better frame of mind and friendlier than usual as they look forward to time spent with loved ones […]

Using Mobile Market Research to Your Advantage

Around 85% of the world’s population has access to mobile phones, bringing the number of mobile subscribers in 2013 to a staggering 6.8 billion. (MobiThinking) With such a huge global mobile market, and the amount of smartphone users increasing rapidly, it should come as no surprise that market research in this area is more important […]

Should Your Business Outsource Marketing Research?

In today’s complicated global marketplace of unprecedented access to instant information, your customers know you. It is equally important that you know them. Marketing intelligence, research and analysis are critical factors in understanding trends in order to better position your business for success. While outsourcing can sometimes be considered an 11-letter word, it can be […]

How To Create Surveys That People Will Actually Respond To?

Do you send out marketing polls and surveys that never seem to get answered? Here are a few tips to make those valuable data-gathering tools more effective: Grab them immediately. You only have a few seconds to rivet your reader’s attention before that mouse hand gets twitchy and clicks on to something more interesting. Put serious […]