Why brands should establish whether topical campaigns will resonate with audiences before committing

As increasingly tangible investments, it is vital that marketing campaigns be underpinned with research to support them. In the quest to be topical and on-trend, brands may turn to news events to make their campaigns more timely and relevant. However, failing to consider whether a real synergy exists between the topical event and the brand […]

Do Your Market Research With Social Media!

Market research can be a time consuming and costly process. The good news is there is a cost-effective tool available: social media. Many businesses are beginning to use this tool to gather information on their target market. Setting up a social media page on Facebook, Twitter, Google+ and Pinterest is only the beginning. In order to […]

Leadership Studio: The New Face of Market Research!

It is said that the “only thing constant in life is change” and rightly so – the day we stop evolving/changing is the day we become extinct. For too long the MR industry has been guided by some very archaic methodologies & business practices which the new breed of researchers are questioning. Our endeavor here at Online MR is […]

What Questions to Ask and Avoid When Doing a Survey

It may not be the most logical thing to comprehend but surveys are a vital cog in the machine of industry. They give companies accurate feedback as to where they and their products stand in the market from the people who they most need that information. This information has taken on even greater importance over […]

How to ensure brand sponsorship resonates with a target audience

Sponsorship is a useful channel for brands with large marketing budgets to raise awareness of their products and services among the public. There is a plethora of different sponsorship opportunities available, ranging from securing a celebrity ambassador to front a product to headline sponsorship of a sporting event or music festival. However, in order to […]

Is mobile the future for market research?

Market research has been aided hugely by the development of the internet, allowing large groups of respondents to be targeted in a cost-effective fashion requiring a relatively low level of human interaction. Developments in smartphone technology are now creating further opportunities to extend this area of research. Consumers are now able to provide responses on-the-move; […]

Employee Satisfaction and Your Bottom Line: Tips for Surveying Employees

There may have been a time when employee satisfaction was low on the priority list for organizational leaders, but that time is past.  A wealth of research [1] exists that links the satisfaction of employees to customer satisfaction and the profitability of the organization.  But how do organizational leaders find out if their employees are […]

Is your marketing collateral giving you the expected returns?

This article delves into the measurement techniques that can come handy for a marketing communicator in assessing the return that is derived from the marketing collateral being used for achieving the business objective of the organisation. It is no wonder if you are stuck between selecting one type of collateral over the other such as […]

Interview with Jean-Yves Fargeat, Senior Solution Consultant, CPIT

Editor’s Note: Today I am excited to share with you an interview with Jean-Yves Fargeat, Senior Solution Consultant, CPIT. Jean-Yves Fargeat is one of the distinguished speakers at the Insight Valley Asia Conference that is taking place in Bangkok, Thailand (16/17 May 2013). I am a guest blogger at the IVA 2013 and interviewing speakers for […]

Interview with Stefan Bruun, MD, Lion&Lion

Editor’s Note: I am very pleased to be the official blogger for the Insight Valley Asia conference that is taking place at Bangkok (16/17 May 2013). I will be publishing a series of expert interviews from the panel of speakers at the Insight Asia Conference – so stay tuned at the Online MR Blog! Today my guest […]