5 Common Mistakes of Brand Marketing and How to Avoid Them

When you’re in the process of developing your brand, determining the audience can be one of the biggest challenges. Although the products or services themselves may be enough to guide your efforts toward figuring out who your ideal buyers are, it’s still important for you to decide on a clear plan for creating effective marketing […]

Interview With Pranesh Misra, Chairman & Managing Director, Brandscapes Worldwide

Editor’s Note: Today I am extremely pleased to interview Pranesh Misra, Chairman & Managing Director, Brandscapes Worldwide. Pranesh will be co-presenting with Emami – on the topic “Exploring new frontiers – TV ad testing through mobile at MRMW Asia Conference. In this interview Pranesh provides in depth insights on the topic he will be speaking on. […]

Transparency and Control – two watchwords in market research in 2014

As 2014 gets into full swing and market researchers everywhere begin to look ahead at what the year might have in store, two watchwords come up consistently across the board, regardless of industry or objectives: transparency and control. After last year’s big stories about data security, privacy, and corporate responsibility, one cannot underestimate the importance […]

How To Keep Your Respondents Engaged

As with any online research, the key to success is respondents. If you are not getting the number of responses you need, your results might not be representative enough and your survey will not give you the insight you need to make the right decisions. The ultimate goal is to have the highest number of people […]

Use the Holiday Period to Conduct a Survey

Tis the season to be jolly, Fa la la la la, la la la la. Indeed it is the season to be jolly. People get to take time from work and everyone seems to be in a better frame of mind and friendlier than usual as they look forward to time spent with loved ones […]

Using Mobile Market Research to Your Advantage

Around 85% of the world’s population has access to mobile phones, bringing the number of mobile subscribers in 2013 to a staggering 6.8 billion. (MobiThinking) With such a huge global mobile market, and the amount of smartphone users increasing rapidly, it should come as no surprise that market research in this area is more important […]

Using Big Data in Market Research

Many marketers cringe when faced with the overwhelming task of sifting through ‘Big Data’, but as technology grows it is becoming easier and easier to sift through the enormous amounts of information and process it into something both innovative and substantial. In Survey Research, the vast amount of information stored provides unlimited opportunities into understanding consumers […]

Should Your Business Outsource Marketing Research?

In today’s complicated global marketplace of unprecedented access to instant information, your customers know you. It is equally important that you know them. Marketing intelligence, research and analysis are critical factors in understanding trends in order to better position your business for success. While outsourcing can sometimes be considered an 11-letter word, it can be […]

How To Use Social Media For Market Research?

Social media is for more than just interacting with friends and family members. When your business has a page on websites like Facebook, Twitter, LinkedIn or Instagram, you can use these pages to conduct effective market research. Finding out exactly what present and potential customers need and want in a company will help you better […]

How To Create Surveys That People Will Actually Respond To?

Do you send out marketing polls and surveys that never seem to get answered? Here are a few tips to make those valuable data-gathering tools more effective: Grab them immediately. You only have a few seconds to rivet your reader’s attention before that mouse hand gets twitchy and clicks on to something more interesting. Put serious […]