Lessons from Yahoo Inc.

The recent memo issued by Yahoo’s newly appointed CEO, Marissa Mayer, bans its employees from working from home making it mandatory to report physically to office by June this year and if they cannot, then they better resign. Not only many Yahoo employees are hurt by this policy, worldwide, people are guessing reactions of other technology […]

What if Akshay Kanyal is right?

Few weeks back I wrote an article on why I am scared of Indian data collection companies – as expected some people were outright offended, many praised me for standing up for what I truly believe in and some as expected remained silent (read the spineless variety). Till date I have received 49 hate mails […]

Top 10 Online Panel Companies with Awesome LinkedIn Company Page!

LinkedIn is a social networking platform for business professionals. In recent times it has emerged to be one of the best online destination to network with your prospective clients and customers. Therefore it has become imperative for smart companies to properly leverage the immense opportunities available with this platform. A very important feature available with […]

BIG MR Problem: Can we REALLY believe what people say?

Let us first get this thing crystal clear – people don’t deliberately provide false information during research surveys or focus group interviews. The real problem is that many of them try hard to actually conform to what they believe will please the interviewer. In other words it is the false belief system as to what an interviewer likes to […]

Do we really NEED Market Researchers?

Is it a question, statement or an argument? Well I guess it is a bit of all here. From the past few days it has been a recurring thought in my mind – the growing redundancy of Market Researchers. Now what do I mean by it all? Let me quickly come to the point and rephrase […]

How Strong Is Your Brand’s Digital Influence At The “Zero Moment Of Truth”?

To remain competitive, retailers are striving to offer their customers a far better multi-channel shopping experience.Customers want to be able to complement their traditional bricks-and-mortar retail shopping, with using websites and also buying direct. They want the flexibility to order at home, at work or on the move via laptop, phone, mobile or smartphone. To […]

The MOST Embarrassing mistake I made as a Salesman and how YOU can avoid it!!

I am really nervous today. It is not easy to publicly admit your mistake – what if I scare away a potential client or a recruiter?- But I realized that if my experiences can help even one person out there reading my blog – it is worth the effort! Do I regret having made this […]

Are you a SMART Online Panel Company Owner?

Smart is not Stupid – there is a HUGE difference between the two – it is all in the APPROACH! You might be running an Online Panel Company small/mid size – agreed that there are issues – you are tackling them well – but deep down in your heart – something is missing – you […]

100 WORDS that will make you a Market Research SUPERSTAR!!

Yes just 100 words to do that – JUST ‘Love your Respondent’ – that is all required to be an AWESOME Market Researcher – Don’t listen to what your client is asking for (most of the time they are confused) – Don’t listen to what your Boss or peers say (they are average people living […]

The SECRET your Boss do not want YOU to KNOW!!

“You really need to focus more” – “Your performance this quarter is really worrying” – “The management is not happy with the team output” – if you heard this $#@%^ before – Welcome to the life of an average employee!! Today I am writing this post – on MONDAY – the day we all dread! […]