Interview With Chris Fanning, President & CEO of SSI

Brief background of Chris Fanning: Chris Fanning, 52, is president and chief executive officer of SSI.His responsibilities include managing the business for growth and profitability, creating a strategic vision for the company, and establishing goals and instilling accountability in the organization to meet those goals.Fanning joined SSI in February 2012 as chief operating officer, becoming president […]

Interview with Miguel Ramos, Mobile Practice Lead at Confirmit

Editor’s Note: Today I am extremely pleased to interview Miguel Ramos, Mobile Practice Lead at Confirmit. Miguel will discuss at MRMW Berlin how we are capturing insights from “The Telegraph” tablet app through embedded surveys. Miguel will also cover different customer touch points in a multichannel experience and explore the value of insights captured from […]

Interview With Sion Agami, Research Fellow at Procter & Gamble Fem Care

Editor’s Note: Today I am extremely pleased to interview Sion Agami, Research Fellow at Procter & Gamble Fem Care. Sion will be participating in the panel discussion “bridging the client & supplier gap” at IIEX Conference. In this interview Sion provides in depth insights on various topics related to the market research industry – especially in the context […]

Interview With Pranesh Misra, Chairman & Managing Director, Brandscapes Worldwide

Editor’s Note: Today I am extremely pleased to interview Pranesh Misra, Chairman & Managing Director, Brandscapes Worldwide. Pranesh will be co-presenting with Emami – on the topic “Exploring new frontiers – TV ad testing through mobile at MRMW Asia Conference. In this interview Pranesh provides in depth insights on the topic he will be speaking on. […]

Using Big Data in Market Research

Many marketers cringe when faced with the overwhelming task of sifting through ‘Big Data’, but as technology grows it is becoming easier and easier to sift through the enormous amounts of information and process it into something both innovative and substantial. In Survey Research, the vast amount of information stored provides unlimited opportunities into understanding consumers […]

Do Your Market Research With Social Media!

Market research can be a time consuming and costly process. The good news is there is a cost-effective tool available: social media. Many businesses are beginning to use this tool to gather information on their target market. Setting up a social media page on Facebook, Twitter, Google+ and Pinterest is only the beginning. In order to […]

Interview with Jean-Yves Fargeat, Senior Solution Consultant, CPIT

Editor’s Note: Today I am excited to share with you an interview with Jean-Yves Fargeat, Senior Solution Consultant, CPIT. Jean-Yves Fargeat is one of the distinguished speakers at the Insight Valley Asia Conference that is taking place in Bangkok, Thailand (16/17 May 2013). I am a guest blogger at the IVA 2013 and interviewing speakers for […]

Interview with Stefan Bruun, MD, Lion&Lion

Editor’s Note: I am very pleased to be the official blogger for the Insight Valley Asia conference that is taking place at Bangkok (16/17 May 2013). I will be publishing a series of expert interviews from the panel of speakers at the Insight Asia Conference – so stay tuned at the Online MR Blog! Today my guest […]

Is Market Research Sexy?

Will you advise your kids to join market research industry? Well most of the researchers I have posed this question have shared that they will probably suggest a high paying less work hours job – in simpler words although they love what they do but will suggest their kids to pick a more lucrative career […]

Will Online Panel Companies Kill Market Research Agencies?

What if an online data collection company starts providing market research services? Will they effectively put traditional market research agencies out of business? This may seem a far fetched reality to some but one cannot deny its possibilities. With shrinking markets and harsh recession onslaught – every new dollar earned is a lease of life […]