How Strong Is Your Brand’s Digital Influence At The “Zero Moment Of Truth”?

To remain competitive, retailers are striving to offer their customers a far better multi-channel shopping experience.Customers want to be able to complement their traditional bricks-and-mortar retail shopping, with using websites and also buying direct. They want the flexibility to order at home, at work or on the move via laptop, phone, mobile or smartphone. To […]

Podcast Studio: In conversation with Neil Jessop from OnePoint Global!!

OnePoint Global is the global leader in mobile research and interaction enabling you to discover, engage and motivate your audience in real-time. the company helps their clients make informed decisions that lead to improved performance, drive efficiency and save time and money. As the global leader, OnePoint Global leads by best practice and is helping to create […]

Are you a SMART Online Panel Company Owner?

Smart is not Stupid – there is a HUGE difference between the two – it is all in the APPROACH! You might be running an Online Panel Company small/mid size – agreed that there are issues – you are tackling them well – but deep down in your heart – something is missing – you […]

Podcast Studio: In conversation with Richard Thornton from CINT!!

Cint is a privately owned software company delivering market-leading, innovative research products. The company specializes in SaaS software solutions offering efficient, user friendly consumer access, as well as online panel management products that are accessible worldwide 24/7. Headquartered in Stockholm, Sweden, Cint has offices in Europe, North America and APAC. In this podcast I am glad to interview […]

10 Business Blogs in the Survey Research Industry you should be following!!

Content is King!! – If you are doing business in the 21st century then you fully understand the importance of content. Old school methods of marketing are long dead or are inching towards the inevitable. No longer is needed huge bunch of marketing cash to connect with your customers – Being Smart is enough for […]

Podcast Studio: In conversation with Alex Uzgin from PanelFinder!!

PanelFinder is designed for innovative market research firms looking to streamline and simplify the panel quote management process. In turn, it is used by efficient panel providers, both large and small, seeking to standardize their clients’ panel and quote requests. In this podcast I am glad to interview Alex Uzgin, Founder PanelFinder – Alex tells […]

Top 5 Reasons why you should NOT Open an Online Panel Company!!

Yes you read it correctly – you should not open an online panel company – BUT WHY!! – If you are thinking of investing USD 300-500 on a website and start aggregating – STOP reading this article. For others I will share with you the pitfalls of entering this industry. Not everyone have the will […]

Secrets of Blogging – Business Owners Speak Out!!

Market Research firms often relegate marketing themselves to a second or third (sometimes lower) priority. However, in today’s market place you must be found and be able to articulate your unique value position. One tool is blogging. Here are a few best practices for writing and promoting your business blog taken from suggestions business owners and […]

Secret of writing an AWESOME Introduction Mail for your Potential Client!!

Mass Mailing is DEAD!! It has been replaced by Customized Mailing – every mail tailored to cater to the needs of a specific client. Alas! – The introduction mails floating around in the Online Panel Industry today are plain BORING!! – The intro mails have become so repetitive in format that it is difficult to […]

Now Online Panel Companies can DOUBLE their RFP Conversion RATE!!

One of the BIGGEST challenge a client servicing manger faces on a daily basis – How to convert more RFP’s into WON projects! Although in this price driven market even few cents can make the difference. Winning a survey project is dependent on various Controllable & Non-controllable factors. A client servicing manager should fully understand […]