Employee Satisfaction and Your Bottom Line: Tips for Surveying Employees

There may have been a time when employee satisfaction was low on the priority list for organizational leaders, but that time is past.  A wealth of research [1] exists that links the satisfaction of employees to customer satisfaction and the profitability of the organization.  But how do organizational leaders find out if their employees are […]

Insight Valley Asia: A Must Attend Event in the Market Research Industry!

Connect the dots and transform insight into winning business strategies. Online MR is proud to be the Media Partner for the Insight Valley Conference! I am also the guest blogger for the event and will be interviewing speakers for the Online MR Blog. Here are the 2 interviews I conducted with Stefan Bruun & Jean-Yves Fargeat. […]

Interview with Jean-Yves Fargeat, Senior Solution Consultant, CPIT

Editor’s Note: Today I am excited to share with you an interview with Jean-Yves Fargeat, Senior Solution Consultant, CPIT. Jean-Yves Fargeat is one of the distinguished speakers at the Insight Valley Asia Conference that is taking place in Bangkok, Thailand (16/17 May 2013). I am a guest blogger at the IVA 2013 and interviewing speakers for […]

Interview with Stefan Bruun, MD, Lion&Lion

Editor’s Note: I am very pleased to be the official blogger for the Insight Valley Asia conference that is taking place at Bangkok (16/17 May 2013). I will be publishing a series of expert interviews from the panel of speakers at the Insight Asia Conference – so stay tuned at the Online MR Blog! Today my guest […]

Interview with Mark Michelson – Executive Director at Mobile Marketing Research Association

Brief Background of Mark Michelson: Senior level executive – 25+ years experience with all aspects of marketing, research, and advertising. Specialist in product development, positioning, marketing strategy and communications research. Noted keynote speaker and workshop facilitator. Creative marketing and research professional with proven ability to increase revenues and profitability, grow market share, and lead effective teams. Expertise […]

Is Market Research Sexy?

Will you advise your kids to join market research industry? Well most of the researchers I have posed this question have shared that they will probably suggest a high paying less work hours job – in simpler words although they love what they do but will suggest their kids to pick a more lucrative career […]

Lessons from Yahoo Inc.

The recent memo issued by Yahoo’s newly appointed CEO, Marissa Mayer, bans its employees from working from home making it mandatory to report physically to office by June this year and if they cannot, then they better resign. Not only many Yahoo employees are hurt by this policy, worldwide, people are guessing reactions of other technology […]

What if You are a Market Researcher in North Korea?

Last night I was watching a documentary on North Korea and was saddened by the magnitude of atrocities conducted in the name of communism. But what really intrigued me was that the people are so subservient that despite such hardship they are praising their tormentors (read the Government) . What is happening in North Korea is a very unique […]

Podcast Studio: In conversation with Leslie Townsend from Kinesis Survey

Kinesis Survey Technologies is the industry leader for future-proof market research solutions. Offering powerful and cutting-edge online survey software and panel management software, Kinesis is committed to advancing innovation in both desktop and mobile research. Kinesis provides a multimode, multilingual market research software suite that is robust, flexible and intuitive. And, as the established world leader […]

Benefits of Online Research for Start-Ups

Knowing your market and the competition is always a great advantage, especially, for a start-up company, which has no idea of how the market would respond to its services and products. Online research can become a viable technique to generate valuable market insights during the initial phase of launching a start-up in the marketplace. There is […]