Managing large scale fieldwork using mobile in India: what are the challenges & key success factors?

The recently concluded MRMW Asia conference brought together industry’s greatest minds from the region to discuss the challenges and opportunities of mobile research for delivering actionable insights. The event was held on January 30-31 in Kuala Lumpur and over 155+ delegates from client-side, agency-side and technology firms attended the event. I am really excited to share […]

What if Akshay Kanyal is right?

Few weeks back I wrote an article on why I am scared of Indian data collection companies – as expected some people were outright offended, many praised me for standing up for what I truly believe in and some as expected remained silent (read the spineless variety). Till date I have received 49 hate mails […]

Why I am SCARED of Indian data collection companies?

Well to start with 99% of them are FAKE and if you as a researcher is engaging any one of them – be aware of what trouble you are inviting. This has not always been the case – we Indians have a very strong analytical skills – probably best in the World (just look at […]

Top 5 features online panel companies require from survey tools!!

The Rime of the Ancient Mariner – “Water, water, every where, Nor any drop to drink”, I guess beautifully summarizes what full service online panel companies FACES now a days. With the bombardment of so many software tool vendors in the market it is becoming increasingly difficult to choose the right ones. Many a times […]

Top 5 ‘must have’ QUALITIES required in your ‘Offshore Team Head’!!!

Many online panel companies have opened up their offices in India – especially to leverage immense tech-talent available in this market. But in recent times with rampant attrition and low quality programming creeping in many of the online panel companies are rethinking this decision. I believe the solution is to understand and then properly identify […]

Panel Aggregation: The DARK side of the online panel business!!

In recent times I have seen mushrooming of the ‘GLOBAL PANEL COMPANIES’ which are nothing more than 2-3 person team with a shabbily accumulated vendor list and no credential to boast about. With changing times it becomes imperative to understand what really panel aggregation is and how some of these vendors are RUINING your research […]

Why most online panel companies will close by 2015?

Every morning when I check my LinkedIn profile I happen to see a new panel company POPPING UP! I should have been HAPPY to see people jumping onto the ENTREPRENEUR BANDWAGON but ALAS! When I see the profile of these YOUNG TURKS I have serious doubts. In my beloved country – India, the problem of […]

Why SHOULD you outsource Survey Programming to India???

Deal worth every penny!!! In the recent decade survey programming outsourcing has increased multifold to Asia Pacific region with countries like India being the hottest hub for the same. Many internal & external factors can be contributed to this surge of companies setting up offices in India as well as outsourcing their survey programming needs […]

Build a PANEL COMPANY you can be PROUD OF!!!

RIGHT APPROACH + RIGHT ATTITUDE!! What is the secret of building a successful panel company? Is it the right employees or the right kind of panels you have or is it a good marketing plan or just simple plain LUCK!! I guess it is a combination of many factors when performed effectively results in a […]