Interview With Pranesh Misra, Chairman & Managing Director, Brandscapes Worldwide

pranesh misra

Editor’s Note: Today I am extremely pleased to interview Pranesh Misra, Chairman & Managing Director, Brandscapes Worldwide. Pranesh will be co-presenting with Emami – on the topic “Exploring new frontiers – TV ad testing through mobile at MRMW Asia Conference. In this interview Pranesh provides in depth insights on the topic he will be speaking on. […]

How To Keep Your Respondents Engaged

getengaged

As with any online research, the key to success is respondents. If you are not getting the number of responses you need, your results might not be representative enough and your survey will not give you the insight you need to make the right decisions. The ultimate goal is to have the highest number of people […]

Use the Holiday Period to Conduct a Survey

celebrationtime

Tis the season to be jolly, Fa la la la la, la la la la. Indeed it is the season to be jolly. People get to take time from work and everyone seems to be in a better frame of mind and friendlier than usual as they look forward to time spent with loved ones […]

Using Mobile Market Research to Your Advantage

are you mobile enough

Around 85% of the world’s population has access to mobile phones, bringing the number of mobile subscribers in 2013 to a staggering 6.8 billion. (MobiThinking) With such a huge global mobile market, and the amount of smartphone users increasing rapidly, it should come as no surprise that market research in this area is more important […]

Using Big Data in Market Research

WHAT IS BIG DATA

Many marketers cringe when faced with the overwhelming task of sifting through ‘Big Data’, but as technology grows it is becoming easier and easier to sift through the enormous amounts of information and process it into something both innovative and substantial. In Survey Research, the vast amount of information stored provides unlimited opportunities into understanding consumers […]

Should Your Business Outsource Marketing Research?

TO DO OR NOT TO DO

In today’s complicated global marketplace of unprecedented access to instant information, your customers know you. It is equally important that you know them. Marketing intelligence, research and analysis are critical factors in understanding trends in order to better position your business for success. While outsourcing can sometimes be considered an 11-letter word, it can be […]

Online Survey Methodology is Picking Up in the Countries having Low Internet Penetration

Rashid Mehmood

I have been associated with online research for last few years and now my observation is that the online research is gradually picking up in the markets where internet penetration is still low. Now we are regularly getting RFQs for the markets where the new online panels are emerging such as few Asian, African and […]

How To Use Social Media For Market Research?

connect with your customer

Social media is for more than just interacting with friends and family members. When your business has a page on websites like Facebook, Twitter, LinkedIn or Instagram, you can use these pages to conduct effective market research. Finding out exactly what present and potential customers need and want in a company will help you better […]

How To Create Surveys That People Will Actually Respond To?

create awesome surveys

Do you send out marketing polls and surveys that never seem to get answered? Here are a few tips to make those valuable data-gathering tools more effective: Grab them immediately. You only have a few seconds to rivet your reader’s attention before that mouse hand gets twitchy and clicks on to something more interesting. Put serious […]

Leadership Studio: The New Face of Market Research!

Head Photo

It is said that the “only thing constant in life is change” and rightly so – the day we stop evolving/changing is the day we become extinct. For too long the MR industry has been guided by some very archaic methodologies & business practices which the new breed of researchers are questioning. Our endeavor here at Online MR is […]