The concept of giving incentives for participation in research surveys is very simple – for your valuable time and opinions the online data collection company will reward you with some kind of gift – it can be cash/reward points/subscriptions/coupons. Theoretically it all looks great – I mean for clicking on surveys you get rewards – [...]
Connect the dots and transform insight into winning business strategies. Online MR is proud to be the Media Partner for the Insight Valley Conference! I am also the guest blogger for the event and will be interviewing speakers for the Online MR Blog. Here are the 2 interviews I conducted with Stefan Bruun & Jean-Yves Fargeat. [...]
If it was possible I will always put respondents in the balance sheet as – ‘assets’ and why not after all an online panel company is as good as its respondent base. Unless you are a fake company and aggregate panels from other companies – it is MUST to keep your respondents happy and responsive. [...]
Managing large scale fieldwork using mobile in India: what are the challenges & key success factors?
The recently concluded MRMW Asia conference brought together industry’s greatest minds from the region to discuss the challenges and opportunities of mobile research for delivering actionable insights. The event was held on January 30-31 in Kuala Lumpur and over 155+ delegates from client-side, agency-side and technology firms attended the event. I am really excited to share [...]
What if an online data collection company starts providing market research services? Will they effectively put traditional market research agencies out of business? This may seem a far fetched reality to some but one cannot deny its possibilities. With shrinking markets and harsh recession onslaught – every new dollar earned is a lease of life [...]
Few weeks back I wrote an article on why I am scared of Indian data collection companies – as expected some people were outright offended, many praised me for standing up for what I truly believe in and some as expected remained silent (read the spineless variety). Till date I have received 49 hate mails [...]