Is points based incentive system a big fraud?

The concept of giving incentives for participation in research surveys is very simple – for your valuable time and opinions the online data collection company will reward you with some kind of gift – it can be cash/reward points/subscriptions/coupons. Theoretically it all looks great – I mean for clicking on surveys you get rewards – […]

Insight Valley Asia: A Must Attend Event in the Market Research Industry!

Connect the dots and transform insight into winning business strategies. Online MR is proud to be the Media Partner for the Insight Valley Conference! I am also the guest blogger for the event and will be interviewing speakers for the Online MR Blog. Here are the 2 interviews I conducted with Stefan Bruun & Jean-Yves Fargeat. […]

5 Blog Posts You Must Read Over The Weekend

Ah! it is Friday again and I am sure all of you are gearing up for a fun filled weekend – but before you hit hard the nearest pub I will like to share some interesting posts. I am sure these articles will enhance your knowledge. So squeeze in few minutes during this weekend to […]

Are you pulling or pushing clients?

Let us be honest here with each other – we all want money and to get that we offer products/services which has to be bought by an entity called ‘client’ – in a scenario where we cannot find enough clients to sustain our production/delivery costs we are in BIG trouble. So but naturally every action […]

What if an online panel company does not have a marketing budget?

To recruit panel members you need money – to hire sales superstars you need money – to buy state of the art panel management software you need money – to participate in offshore research conferences you need money – in fact to even take your client for a lunch you need money. In every aspect […]

5 Simple Methods To Keep Your Respondents Happy

If it was possible I will always put respondents in the balance sheet as – ‘assets’ and why not after all an online panel company is as good as its respondent base. Unless you are a fake company and aggregate panels from other companies – it is MUST to keep your respondents happy and responsive. […]

Will Online Panel Companies Kill Market Research Agencies?

What if an online data collection company starts providing market research services? Will they effectively put traditional market research agencies out of business? This may seem a far fetched reality to some but one cannot deny its possibilities. With shrinking markets and harsh recession onslaught – every new dollar earned is a lease of life […]

Why Don’t We Have A Blacklist of Online Panel Companies?

Well to start with I believe that most of the online data collection agencies will be listed in it. Market research industry generates billions of dollars annually across the globe – although there are certain excellent platforms like ESOMAR, CASRO and MRA which are creating best practices for the industry – but what we are […]

5 types of research buyers you MUST avoid

“Client is always right” is one of the most stupid statement you could ever hear. No the client is not always right and the sooner you understand it the better it is for the growth of your business. In a recessionary economy where every penny counts we are tempted to bring on board any client […]

5 Blog Posts You Must Read Over The Weekend

Today is Friday and when many of my peers would be looking forward to a fun filled weekend with Booze, Parties and Movies I will be drowning myself in some new thought provoking article or book. There is nothing more intoxicating than a fresh idea that will stimulate you. If you belong to my tribe […]