Interview with Rohini Srihari, Chief Scientist at SmartFocus

Editor’s Note: I am super excited today to interview Rohini Srihari, Chief Scientist at SmartFocus for the Online MR blog. Rohini will discuss at Sentiment Analysis Symposium, (July 15-16, New York) Inferring Demographics from Social Data. In this interview Rohini provides in depth insights on various topics related to the insight industry.

Interview with Jon Sadow, Product Manager at Google Consumer Surveys

What an exciting week it turns out to be as I am thrilled to interview Jon Sadow, Product Manager at Google Consumer Surveys. Jon will be presenting on the topic “PUTTING SURVEY DATA WHERE IT BELONGS” at IIEX Conference. In this interview Jon provides in depth insights on various topics related to the market research industry – especially […]

How To Keep Your Respondents Engaged

As with any online research, the key to success is respondents. If you are not getting the number of responses you need, your results might not be representative enough and your survey will not give you the insight you need to make the right decisions. The ultimate goal is to have the highest number of people […]

Using Mobile Market Research to Your Advantage

Around 85% of the world’s population has access to mobile phones, bringing the number of mobile subscribers in 2013 to a staggering 6.8 billion. (MobiThinking) With such a huge global mobile market, and the amount of smartphone users increasing rapidly, it should come as no surprise that market research in this area is more important […]

Should Your Business Outsource Marketing Research?

In today’s complicated global marketplace of unprecedented access to instant information, your customers know you. It is equally important that you know them. Marketing intelligence, research and analysis are critical factors in understanding trends in order to better position your business for success. While outsourcing can sometimes be considered an 11-letter word, it can be […]

How To Use Social Media For Market Research?

Social media is for more than just interacting with friends and family members. When your business has a page on websites like Facebook, Twitter, LinkedIn or Instagram, you can use these pages to conduct effective market research. Finding out exactly what present and potential customers need and want in a company will help you better […]

How To Create Surveys That People Will Actually Respond To?

Do you send out marketing polls and surveys that never seem to get answered? Here are a few tips to make those valuable data-gathering tools more effective: Grab them immediately. You only have a few seconds to rivet your reader’s attention before that mouse hand gets twitchy and clicks on to something more interesting. Put serious […]

Why brands should establish whether topical campaigns will resonate with audiences before committing

As increasingly tangible investments, it is vital that marketing campaigns be underpinned with research to support them. In the quest to be topical and on-trend, brands may turn to news events to make their campaigns more timely and relevant. However, failing to consider whether a real synergy exists between the topical event and the brand […]

Leadership Studio: The New Face of Market Research!

It is said that the “only thing constant in life is change” and rightly so – the day we stop evolving/changing is the day we become extinct. For too long the MR industry has been guided by some very archaic methodologies & business practices which the new breed of researchers are questioning. Our endeavor here at Online MR is […]

What Questions to Ask and Avoid When Doing a Survey

It may not be the most logical thing to comprehend but surveys are a vital cog in the machine of industry. They give companies accurate feedback as to where they and their products stand in the market from the people who they most need that information. This information has taken on even greater importance over […]