Big Data and the curious case of a pregnant teenager

Have you ever come across a street magician who will ask you to think about a number/name and with some out of the world magic trick will tell what were you thinking. Of course you will be pleasantly surprised but the situation becomes scary if companies who are vying for your patronage knows exactly what you are looking […]

BIG MR Problem: Can we REALLY believe what people say?

Let us first get this thing crystal clear – people don’t deliberately provide false information during research surveys or focus group interviews. The real problem is that many of them try hard to actually conform to what they believe will please the interviewer. In other words it is the false belief system as to what an interviewer likes to […]

Benefits of Online Research for Start-Ups

Knowing your market and the competition is always a great advantage, especially, for a start-up company, which has no idea of how the market would respond to its services and products. Online research can become a viable technique to generate valuable market insights during the initial phase of launching a start-up in the marketplace. There is […]

Podcast Studio: In conversation with Neil Jessop from OnePoint Global!!

OnePoint Global is the global leader in mobile research and interaction enabling you to discover, engage and motivate your audience in real-time. the company helps their clients make informed decisions that lead to improved performance, drive efficiency and save time and money. As the global leader, OnePoint Global leads by best practice and is helping to create […]

The MOST Embarrassing mistake I made as a Salesman and how YOU can avoid it!!

I am really nervous today. It is not easy to publicly admit your mistake – what if I scare away a potential client or a recruiter?- But I realized that if my experiences can help even one person out there reading my blog – it is worth the effort! Do I regret having made this […]

The SECRET your Boss do not want YOU to KNOW!!

“You really need to focus more” – “Your performance this quarter is really worrying” – “The management is not happy with the team output” – if you heard this $#@%^ before – Welcome to the life of an average employee!! Today I am writing this post – on MONDAY – the day we all dread! […]

Podcast Studio: In conversation with Richard Thornton from CINT!!

Cint is a privately owned software company delivering market-leading, innovative research products. The company specializes in SaaS software solutions offering efficient, user friendly consumer access, as well as online panel management products that are accessible worldwide 24/7. Headquartered in Stockholm, Sweden, Cint has offices in Europe, North America and APAC. In this podcast I am glad to interview […]

Introducing ‘Common Sense Marketing’ for Online Panel Companies!!

‘We have just won a large online panel project…’ goes the status update of an online panel company. My first reaction after reading it was – ‘so should I be happy for you?’ No matter how much I try to look at the positive side but such messages speaks of DESPERATION to get attention. It […]

Now Online Panel Companies can DOUBLE their profit margins!!!

Today I am going to share with you the BIGGEST SECRET of making loads of money!! It is not a ‘quick get rich scheme’ which you often encounter in your mailbox. After having sold online panels in the market for some time I chanced upon the ‘secret sauce’ of becoming a SALES SUPERSTAR. Now instead […]

Why YOU should be SCEPTICAL of companies selling Healthcare Access Panel in Asia?

And my first argument is WHY SHOULD NOT YOU be sceptical!! If you have even the slightest idea of healthcare industry in Asia – you would realize that it is an almost impenetrable audience via online medium. Contrary to their western counterparts – Healthcare specialists are NOT internet savvy in Asia. They come from old […]