Brand Equity Index – Must Read for Every Brand Manager

So, what are you really measuring? We call it Brand Equity. Most brand managers spend hours on the Brand Equity Scores/Index/Indices – in effort to really understand what the Equity Index or Score really means or indicates; and more often than not – questions remain unanswered. This document aims to shed some light on what […]

Interview with Jon Sadow, Product Manager at Google Consumer Surveys

What an exciting week it turns out to be as I am thrilled to interview Jon Sadow, Product Manager at Google Consumer Surveys. Jon will be presenting on the topic “PUTTING SURVEY DATA WHERE IT BELONGS” at IIEX Conference. In this interview Jon provides in depth insights on various topics related to the market research industry – especially […]

Interview With Sion Agami, Research Fellow at Procter & Gamble Fem Care

Editor’s Note: Today I am extremely pleased to interview Sion Agami, Research Fellow at Procter & Gamble Fem Care. Sion will be participating in the panel discussion “bridging the client & supplier gap” at IIEX Conference. In this interview Sion provides in depth insights on various topics related to the market research industry – especially in the context […]

5 Common Mistakes of Brand Marketing and How to Avoid Them

When you’re in the process of developing your brand, determining the audience can be one of the biggest challenges. Although the products or services themselves may be enough to guide your efforts toward figuring out who your ideal buyers are, it’s still important for you to decide on a clear plan for creating effective marketing […]

Why You Need A Business Blog!

Regardless of the size of your market research company, blogging could become especially beneficial for your business. A blog can provide insight into the products and services you’re gathering data for, using language and examples that you may not have room for on your company website. You can also boost the reputation of your business […]

Is points based incentive system a big fraud?

The concept of giving incentives for participation in research surveys is very simple – for your valuable time and opinions the online data collection company will reward you with some kind of gift – it can be cash/reward points/subscriptions/coupons. Theoretically it all looks great – I mean for clicking on surveys you get rewards – […]

Insight Valley Asia: A Must Attend Event in the Market Research Industry!

Connect the dots and transform insight into winning business strategies. Online MR is proud to be the Media Partner for the Insight Valley Conference! I am also the guest blogger for the event and will be interviewing speakers for the Online MR Blog. Here are the 2 interviews I conducted with Stefan Bruun & Jean-Yves Fargeat. […]

Is social media the right platform to get justice?

Yesterday I saw an update on one of the LinkedIn groups about how someone has been duped by a company with regards to payment. As with many cases of international business it becomes difficult to get justice in case the other side is on an offshore location. Every country has its own set of laws […]

Are you pulling or pushing clients?

Let us be honest here with each other – we all want money and to get that we offer products/services which has to be bought by an entity called ‘client’ – in a scenario where we cannot find enough clients to sustain our production/delivery costs we are in BIG trouble. So but naturally every action […]

What if an online panel company does not have a marketing budget?

To recruit panel members you need money – to hire sales superstars you need money – to buy state of the art panel management software you need money – to participate in offshore research conferences you need money – in fact to even take your client for a lunch you need money. In every aspect […]