The SECRET your Boss do not want YOU to KNOW!!

“You really need to focus more” – “Your performance this quarter is really worrying” – “The management is not happy with the team output” – if you heard this $#@%^ before – Welcome to the life of an average employee!! Today I am writing this post – on MONDAY – the day we all dread! […]

Podcast Studio: In conversation with Richard Thornton from CINT!!

Cint is a privately owned software company delivering market-leading, innovative research products. The company specializes in SaaS software solutions offering efficient, user friendly consumer access, as well as online panel management products that are accessible worldwide 24/7. Headquartered in Stockholm, Sweden, Cint has offices in Europe, North America and APAC. In this podcast I am glad to interview […]

Introducing ‘Common Sense Marketing’ for Online Panel Companies!!

‘We have just won a large online panel project…’ goes the status update of an online panel company. My first reaction after reading it was – ‘so should I be happy for you?’ No matter how much I try to look at the positive side but such messages speaks of DESPERATION to get attention. It […]

Weekly News Digest (May 20, 2012)

Schlesinger Associates appoints Head of Interactive Services: Schlesinger Associates is pleased to announce that Anne Hedde has joined our team as Managing Director of Schlesinger Interactive, a fast-growing business initiative dedicated to online and other innovative technologies aimed at meeting current and future research needs in a rapidly evolving digital environment. Anne will lead the development […]

Is Panel Aggregation just an elaborate Ponzi scheme?

Today we are amidst a heated debate of proprietary panel v/s. panel aggregation – the lines have been drawn – the sides have been taken – the weapons sharpened – only if you have been living under a rock you would be unaware of the turmoil faced by the online panel industry. Someone has rightly […]

Interview with Hilary Fischer – COO, USA at ALL GLOBAL

Brief background of Hilary Fischer: Hilary Fischer serves as the COO for All Global’s North America business unit. In the years prior to joining All Global, Hilary held leadership positions at Kantar Health as Vice President of Global Operations and Compliance from 2008-2011 and at Ziment as Vice President of Research Operations from 2005-2008. Hilary […]

Panel Aggregation: The DARK side of the online panel business!!

In recent times I have seen mushrooming of the ‘GLOBAL PANEL COMPANIES’ which are nothing more than 2-3 person team with a shabbily accumulated vendor list and no credential to boast about. With changing times it becomes imperative to understand what really panel aggregation is and how some of these vendors are RUINING your research […]

What Everybody Ought to Know About Selecting Panel Partner?

The harsh realities of panel business are that you cannot avoid using a panel partner, even if you have built a robust panel base. With overall disenchantment of general populace with survey companies, we are facing ever depleting number of survey participations. Many a times even the bigger panel companies have to seek help from […]

Secrets of building an online panel company – PART 1

This is a series which I have started to help budding entrepreneurs interested in building their own panel company. Like all businesses – Panel Business needs a thorough preparation before jumping into the fray. The current article illustrates the basic evaluation parameters to create an effective BUSINESS PLAN. It is not easy to open a […]

Which TRIBE does your Panel Respondents belong to?

The Good, the BAD & the UGLY!! It is often quoted that “IF YOU BUILD THEY WILL COME” but the BIG question is “WHO EXACTLY ARE COMING?” How often does a panel company under takes the exercise of knowing what types of respondents they have actually recruited? When I say what TYPE it means their […]