Is Market Research Sexy?

Will you advise your kids to join market research industry? Well most of the researchers I have posed this question have shared that they will probably suggest a high paying less work hours job – in simpler words although they love what they do but will suggest their kids to pick a more lucrative career […]

The Biggest Secret of Running a Successful Online Panel Company

….and it is very simple – ‘just maintain the demand & supply cycle. It means that in order to create a successful and awesome online panel company you should be able to maintain a balance between the supply of online panels and the demand for it. Unfortunately many business owners operating in the industry are […]

What if Akshay Kanyal is right?

Few weeks back I wrote an article on why I am scared of Indian data collection companies – as expected some people were outright offended, many praised me for standing up for what I truly believe in and some as expected remained silent (read the spineless variety). Till date I have received 49 hate mails […]

Why Don’t We Have A Blacklist of Online Panel Companies?

Well to start with I believe that most of the online data collection agencies will be listed in it. Market research industry generates billions of dollars annually across the globe – although there are certain excellent platforms like ESOMAR, CASRO and MRA which are creating best practices for the industry – but what we are […]

5 Awesome SurveyMonkey services You MUST check out

SurveyMonkey did something that many market research companies have miserably failed to do – making research SEXY! From the time first questionnaire was designed the customers have been stuck with the researchers to provide them insights. Earlier it was OK to wait for 3-4 months before you could get any insight about your potential customers – today it is suicidal […]

Top 10 Online Panel Companies with Awesome LinkedIn Company Page!

LinkedIn is a social networking platform for business professionals. In recent times it has emerged to be one of the best online destination to network with your prospective clients and customers. Therefore it has become imperative for smart companies to properly leverage the immense opportunities available with this platform. A very important feature available with […]

Big Data and the curious case of a pregnant teenager

Have you ever come across a street magician who will ask you to think about a number/name and with some out of the world magic trick will tell what were you thinking. Of course you will be pleasantly surprised but the situation becomes scary if companies who are vying for your patronage knows exactly what you are looking […]

Podcast Studio: In conversation with Leslie Townsend from Kinesis Survey

Kinesis Survey Technologies is the industry leader for future-proof market research solutions. Offering powerful and cutting-edge online survey software and panel management software, Kinesis is committed to advancing innovation in both desktop and mobile research. Kinesis provides a multimode, multilingual market research software suite that is robust, flexible and intuitive. And, as the established world leader […]

Podcast Studio: In conversation with Neil Jessop from OnePoint Global!!

OnePoint Global is the global leader in mobile research and interaction enabling you to discover, engage and motivate your audience in real-time. the company helps their clients make informed decisions that lead to improved performance, drive efficiency and save time and money. As the global leader, OnePoint Global leads by best practice and is helping to create […]

The MOST Embarrassing mistake I made as a Salesman and how YOU can avoid it!!

I am really nervous today. It is not easy to publicly admit your mistake – what if I scare away a potential client or a recruiter?- But I realized that if my experiences can help even one person out there reading my blog – it is worth the effort! Do I regret having made this […]