The biggest problem with online panel business is the entry barrier is too low – with just a laptop and a false claim that “we have 2 million panels in 24 countries (build in few months!)” any tom, dick and harry can start an online panel company. But this strategy doesn’t work for too long […]
Editor’s Note: I am super excited today to interview Rohini Srihari, Chief Scientist at SmartFocus for the Online MR blog. Rohini will discuss at Sentiment Analysis Symposium, (July 15-16, New York) Inferring Demographics from Social Data. In this interview Rohini provides in depth insights on various topics related to the insight industry.
Market research can be a time consuming and costly process. The good news is there is a cost-effective tool available: social media. Many businesses are beginning to use this tool to gather information on their target market. Setting up a social media page on Facebook, Twitter, Google+ and Pinterest is only the beginning. In order to […]
It is said that the “only thing constant in life is change” and rightly so – the day we stop evolving/changing is the day we become extinct. For too long the MR industry has been guided by some very archaic methodologies & business practices which the new breed of researchers are questioning. Our endeavor here at Online MR is […]
Ah! it is Friday again and I am sure all of you are gearing up for a fun filled weekend – but before you hit hard the nearest pub I will like to share some interesting posts. I am sure these articles will enhance your knowledge. So squeeze in few minutes during this weekend to […]
The recent memo issued by Yahoo’s newly appointed CEO, Marissa Mayer, bans its employees from working from home making it mandatory to report physically to office by June this year and if they cannot, then they better resign. Not only many Yahoo employees are hurt by this policy, worldwide, people are guessing reactions of other technology […]
Let me share with you a naked truth – your online data collection vendor is fooling you big time and you have absolutely NO idea. “C’mmon Akshay Kanyal you are just making stuff up” I know that will be the reaction of many market researchers but stay on with me and I will tell you […]