5 Blog Posts You Must Read Over The Weekend

knowledge is power

Ah! it is Friday again and I am sure all of you are gearing up for a fun filled weekend – but before you hit hard the nearest pub I will like to share some interesting posts. I am sure these articles will enhance your knowledge. So squeeze in few minutes during this weekend to [...]

Lessons from Yahoo Inc.

v kanchana

The recent memo issued by Yahoo’s newly appointed CEO, Marissa Mayer, bans its employees from working from home making it mandatory to report physically to office by June this year and if they cannot, then they better resign. Not only many Yahoo employees are hurt by this policy, worldwide, people are guessing reactions of other technology [...]

Is Mixed Mode Methodology of Online Data Collection a BIG FRAUD?

Let me share with you a naked truth – your online data collection vendor is fooling you big time and you have absolutely NO idea. “C’mmon Akshay Kanyal you are just making stuff up” I know that will be the reaction of many market researchers but stay on with me and I will tell you [...]

The Biggest Secret of Running a Successful Online Panel Company

….and it is very simple – ‘just maintain the demand & supply cycle. It means that in order to create a successful and awesome online panel company you should be able to maintain a balance between the supply of online panels and the demand for it. Unfortunately many business owners operating in the industry are [...]

5 Blog Posts You Must Read Over The Weekend

knowledge is power

Ah! it is Friday again and I am sure all of you are gearing up for a fun filled weekend – but before you hit hard the nearest pub I will like to share some interesting posts. I am sure these articles will enhance your knowledge. So squeeze in few minutes during this weekend to [...]

5 Blog Posts You Must Read Over The Weekend

knowledgeispower

Today is Friday and when many of my peers would be looking forward to a fun filled weekend with Booze, Parties and Movies I will be drowning myself in some new thought provoking article or book. There is nothing more intoxicating than a fresh idea that will stimulate you. If you belong to my tribe [...]

What if You are a Market Researcher in North Korea?

conformity bias

Last night I was watching a documentary on North Korea and was saddened by the magnitude of atrocities conducted in the name of communism. But what really intrigued me was that the people are so subservient that despite such hardship they are praising their tormentors (read the Government) . What is happening in North Korea is a very unique [...]

Survey Respondents are just big fat LIARS!

fake opinions

Last time I checked my Facebook account (approximately 4 minutes ago) I discovered a SHOCKING pattern – all my friends/peers/relatives are either holidaying in Bangkok, buying a flashy sedan (read Honda City) or pasting plagiarized motivational quotes on their walls like a maniac. After 5 minutes scrolling down all the updates I just had one feeling – SADNESS – for myself! [...]

How to deal with tough as nails customers?

SECRET OF SELLING

I wish that sales closures are easy but if they are – any Tom, Dick or Harry can become a great closer. Many a times you will come face to face with customers who are hell bent to ruin the day for you. They will be snobbish, irritating and demanding – every trick in the [...]

Benefits of Online Research for Start-Ups

V Kanchana

Knowing your market and the competition is always a great advantage, especially, for a start-up company, which has no idea of how the market would respond to its services and products. Online research can become a viable technique to generate valuable market insights during the initial phase of launching a start-up in the marketplace. There is [...]