Are you a SMART Online Panel Company Owner?

Smart is not Stupid – there is a HUGE difference between the two – it is all in the APPROACH! You might be running an Online Panel Company small/mid size – agreed that there are issues – you are tackling them well – but deep down in your heart – something is missing – you […]

Podcast Studio: In conversation with Richard Thornton from CINT!!

Cint is a privately owned software company delivering market-leading, innovative research products. The company specializes in SaaS software solutions offering efficient, user friendly consumer access, as well as online panel management products that are accessible worldwide 24/7. Headquartered in Stockholm, Sweden, Cint has offices in Europe, North America and APAC. In this podcast I am glad to interview […]

10 Business Blogs in the Survey Research Industry you should be following!!

Content is King!! – If you are doing business in the 21st century then you fully understand the importance of content. Old school methods of marketing are long dead or are inching towards the inevitable. No longer is needed huge bunch of marketing cash to connect with your customers – Being Smart is enough for […]

How to keep your customers coming back to your web site!!

Any business that has gone to the trouble and expense of establishing a web presence are entitled to expect a return on their investment. In order to earn their returns, the website has to be capable of continuously capturing the attention of customers, either potential or existing, so that they will file themselves a mental […]

Online research trend among car buyers

When deciding to buy a car, almost every one of us faces a cliff-hanger question – which car to buy? It’s equally daunting for first time as well as old-time buyers. Researches have found out that most common factors that influence a car-buyer’s decision are:

The Secret of maximizing your efforts in an ESOMAR Conference!!

Do you remember your first ESOMAR Conference!! – The first one is always MAGICAL!! – There is a flurry of activities – creating marketing material – ordering for more business cards – pushing the admin for timely hotel booking – GOSH! Time always seems to fly. You are always looking forward to ESOMAR Conferences as […]

Top 5 Reasons why you should NOT Open an Online Panel Company!!

Yes you read it correctly – you should not open an online panel company – BUT WHY!! – If you are thinking of investing USD 300-500 on a website and start aggregating – STOP reading this article. For others I will share with you the pitfalls of entering this industry. Not everyone have the will […]

Secrets of Blogging – Business Owners Speak Out!!

Market Research firms often relegate marketing themselves to a second or third (sometimes lower) priority. However, in today’s market place you must be found and be able to articulate your unique value position. One tool is blogging. Here are a few best practices for writing and promoting your business blog taken from suggestions business owners and […]

Secret of writing an AWESOME Introduction Mail for your Potential Client!!

Mass Mailing is DEAD!! It has been replaced by Customized Mailing – every mail tailored to cater to the needs of a specific client. Alas! – The introduction mails floating around in the Online Panel Industry today are plain BORING!! – The intro mails have become so repetitive in format that it is difficult to […]

Introducing ‘Common Sense Marketing’ for Online Panel Companies!!

‘We have just won a large online panel project…’ goes the status update of an online panel company. My first reaction after reading it was – ‘so should I be happy for you?’ No matter how much I try to look at the positive side but such messages speaks of DESPERATION to get attention. It […]