Interview With Pranesh Misra, Chairman & Managing Director, Brandscapes Worldwide

pranesh misra

Editor’s Note: Today I am extremely pleased to interview Pranesh Misra, Chairman & Managing Director, Brandscapes Worldwide. Pranesh will be co-presenting with Emami – on the topic “Exploring new frontiers – TV ad testing through mobile at MRMW Asia Conference. In this interview Pranesh provides in depth insights on the topic he will be speaking on. […]

Transparency and Control – two watchwords in market research in 2014

Bo Mattsson

As 2014 gets into full swing and market researchers everywhere begin to look ahead at what the year might have in store, two watchwords come up consistently across the board, regardless of industry or objectives: transparency and control. After last year’s big stories about data security, privacy, and corporate responsibility, one cannot underestimate the importance […]

How To Create Surveys That People Will Actually Respond To?

create awesome surveys

Do you send out marketing polls and surveys that never seem to get answered? Here are a few tips to make those valuable data-gathering tools more effective: Grab them immediately. You only have a few seconds to rivet your reader’s attention before that mouse hand gets twitchy and clicks on to something more interesting. Put serious […]

Why You Need A Business Blog!

business blog

Regardless of the size of your market research company, blogging could become especially beneficial for your business. A blog can provide insight into the products and services you’re gathering data for, using language and examples that you may not have room for on your company website. You can also boost the reputation of your business […]

Is your marketing collateral giving you the expected returns?

V Kanchana

This article delves into the measurement techniques that can come handy for a marketing communicator in assessing the return that is derived from the marketing collateral being used for achieving the business objective of the organisation. It is no wonder if you are stuck between selecting one type of collateral over the other such as […]

5 Blog Posts You Must Read Over The Weekend

knowledge is power

Ah! it is Friday again and I am sure all of you are gearing up for a fun filled weekend – but before you hit hard the nearest pub I will like to share some interesting posts. I am sure these articles will enhance your knowledge. So squeeze in few minutes during this weekend to […]

5 Golden Rules of Client Servicing in the Online Panel Industry

In the online panel industry your client servicing team can make or break you – this team is primarily responsible to take care of client requests including queries, quotations and ops team co-ordination. A good client servicing manager can take the client-vendor relationship to the next level. Therefore it becomes imperative to better understand this […]

How to deal with tough as nails customers?

SECRET OF SELLING

I wish that sales closures are easy but if they are – any Tom, Dick or Harry can become a great closer. Many a times you will come face to face with customers who are hell bent to ruin the day for you. They will be snobbish, irritating and demanding – every trick in the […]

Benefits of Online Research for Start-Ups

V Kanchana

Knowing your market and the competition is always a great advantage, especially, for a start-up company, which has no idea of how the market would respond to its services and products. Online research can become a viable technique to generate valuable market insights during the initial phase of launching a start-up in the marketplace. There is […]

How Strong Is Your Brand’s Digital Influence At The “Zero Moment Of Truth”?

Steve Cooke

To remain competitive, retailers are striving to offer their customers a far better multi-channel shopping experience.Customers want to be able to complement their traditional bricks-and-mortar retail shopping, with using websites and also buying direct. They want the flexibility to order at home, at work or on the move via laptop, phone, mobile or smartphone. To […]