Brand Equity Index – Must Read for Every Brand Manager

So, what are you really measuring? We call it Brand Equity. Most brand managers spend hours on the Brand Equity Scores/Index/Indices – in effort to really understand what the Equity Index or Score really means or indicates; and more often than not – questions remain unanswered. This document aims to shed some light on what […]

Interview with Jon Sadow, Product Manager at Google Consumer Surveys

What an exciting week it turns out to be as I am thrilled to interview Jon Sadow, Product Manager at Google Consumer Surveys. Jon will be presenting on the topic “PUTTING SURVEY DATA WHERE IT BELONGS” at IIEX Conference. In this interview Jon provides in depth insights on various topics related to the market research industry – especially […]

5 Common Mistakes of Brand Marketing and How to Avoid Them

When you’re in the process of developing your brand, determining the audience can be one of the biggest challenges. Although the products or services themselves may be enough to guide your efforts toward figuring out who your ideal buyers are, it’s still important for you to decide on a clear plan for creating effective marketing […]

Transparency and Control – two watchwords in market research in 2014

As 2014 gets into full swing and market researchers everywhere begin to look ahead at what the year might have in store, two watchwords come up consistently across the board, regardless of industry or objectives: transparency and control. After last year’s big stories about data security, privacy, and corporate responsibility, one cannot underestimate the importance […]

Is social media the right platform to get justice?

Yesterday I saw an update on one of the LinkedIn groups about how someone has been duped by a company with regards to payment. As with many cases of international business it becomes difficult to get justice in case the other side is on an offshore location. Every country has its own set of laws […]

5 Blog Posts You Must Read Over The Weekend

Ah! it is Friday again and I am sure all of you are gearing up for a fun filled weekend – but before you hit hard the nearest pub I will like to share some interesting posts. I am sure these articles will enhance your knowledge. So squeeze in few minutes during this weekend to […]

Interview with Mark Michelson – Executive Director at Mobile Marketing Research Association

Brief Background of Mark Michelson: Senior level executive – 25+ years experience with all aspects of marketing, research, and advertising. Specialist in product development, positioning, marketing strategy and communications research. Noted keynote speaker and workshop facilitator. Creative marketing and research professional with proven ability to increase revenues and profitability, grow market share, and lead effective teams. Expertise […]

Lessons from Yahoo Inc.

The recent memo issued by Yahoo’s newly appointed CEO, Marissa Mayer, bans its employees from working from home making it mandatory to report physically to office by June this year and if they cannot, then they better resign. Not only many Yahoo employees are hurt by this policy, worldwide, people are guessing reactions of other technology […]

The Biggest Secret of Running a Successful Online Panel Company

….and it is very simple – ‘just maintain the demand & supply cycle. It means that in order to create a successful and awesome online panel company you should be able to maintain a balance between the supply of online panels and the demand for it. Unfortunately many business owners operating in the industry are […]

5 Golden Rules of Client Servicing in the Online Panel Industry

In the online panel industry your client servicing team can make or break you – this team is primarily responsible to take care of client requests including queries, quotations and ops team co-ordination. A good client servicing manager can take the client-vendor relationship to the next level. Therefore it becomes imperative to better understand this […]