Using Big Data in Market Research

Many marketers cringe when faced with the overwhelming task of sifting through ‘Big Data’, but as technology grows it is becoming easier and easier to sift through the enormous amounts of information and process it into something both innovative and substantial. In Survey Research, the vast amount of information stored provides unlimited opportunities into understanding consumers […]

Interview with Stefan Bruun, MD, Lion&Lion

Editor’s Note: I am very pleased to be the official blogger for the Insight Valley Asia conference that is taking place at Bangkok (16/17 May 2013). I will be publishing a series of expert interviews from the panel of speakers at the Insight Asia Conference – so stay tuned at the Online MR Blog! Today my guest […]

5 Blog Posts You Must Read Over The Weekend

Ah! it is Friday again and I am sure all of you are gearing up for a fun filled weekend – but before you hit hard the nearest pub I will like to share some interesting posts. I am sure these articles will enhance your knowledge. So squeeze in few minutes during this weekend to […]

Big Data and the curious case of a pregnant teenager

Have you ever come across a street magician who will ask you to think about a number/name and with some out of the world magic trick will tell what were you thinking. Of course you will be pleasantly surprised but the situation becomes scary if companies who are vying for your patronage knows exactly what you are looking […]