5 Reasons Why Online Panel Companies Must Leverage Content Marketing (or else lose business)

The biggest problem with online panel business is the entry barrier is too low – with just a laptop and a false claim that “we have 2 million panels in 24 countries (build in few months!)” any tom, dick and harry can start an online panel company. But this strategy doesn’t work for too long […]

Interview with Mark Turner, Principal Data Scientist for Teradata Aster

Editor’s Note: I take this opportunity to thank Mark Turner, Principal Data Scientist for Teradata Aster for an insightful interview for the blog. Mark will discuss at Sentiment Analysis Symposium, (July 15-16, New York) Mining Text to Pinpoint Customer Reactions to Products. In this interview Mark provides in depth insights on various topics related to the market research […]

Interview with Bethany Bengtson, Analyst at Bottlenose

Editor’s Note: Today I am extremely pleased to interview Bethany Bengtson, Analyst at Bottlenose. Bethany will discuss at Sentiment Analysis Symposium, (July 15-16, New York) Providing direction to the fashion industry based on online sentiment’s deviations from expert-anointed colors. In this interview Bethany provides in depth insights on various topics related to the market research industry. I […]

Interview With Sion Agami, Research Fellow at Procter & Gamble Fem Care

Editor’s Note: Today I am extremely pleased to interview Sion Agami, Research Fellow at Procter & Gamble Fem Care. Sion will be participating in the panel discussion “bridging the client & supplier gap” at IIEX Conference. In this interview Sion provides in depth insights on various topics related to the market research industry – especially in the context […]

5 Common Mistakes of Brand Marketing and How to Avoid Them

When you’re in the process of developing your brand, determining the audience can be one of the biggest challenges. Although the products or services themselves may be enough to guide your efforts toward figuring out who your ideal buyers are, it’s still important for you to decide on a clear plan for creating effective marketing […]

Why brands should establish whether topical campaigns will resonate with audiences before committing

As increasingly tangible investments, it is vital that marketing campaigns be underpinned with research to support them. In the quest to be topical and on-trend, brands may turn to news events to make their campaigns more timely and relevant. However, failing to consider whether a real synergy exists between the topical event and the brand […]

How to ensure brand sponsorship resonates with a target audience

Sponsorship is a useful channel for brands with large marketing budgets to raise awareness of their products and services among the public. There is a plethora of different sponsorship opportunities available, ranging from securing a celebrity ambassador to front a product to headline sponsorship of a sporting event or music festival. However, in order to […]

Is your marketing collateral giving you the expected returns?

This article delves into the measurement techniques that can come handy for a marketing communicator in assessing the return that is derived from the marketing collateral being used for achieving the business objective of the organisation. It is no wonder if you are stuck between selecting one type of collateral over the other such as […]

100 WORDS that will make you a Market Research SUPERSTAR!!

Yes just 100 words to do that – JUST ‘Love your Respondent’ – that is all required to be an AWESOME Market Researcher – Don’t listen to what your client is asking for (most of the time they are confused) – Don’t listen to what your Boss or peers say (they are average people living […]

Introducing ‘Common Sense Marketing’ for Online Panel Companies!!

‘We have just won a large online panel project…’ goes the status update of an online panel company. My first reaction after reading it was – ‘so should I be happy for you?’ No matter how much I try to look at the positive side but such messages speaks of DESPERATION to get attention. It […]