Survey about Sexting explores its main behaviors and the lack of information about the subject in Latin America

ecglobal solutions

Miami, FL, May, 2013

Survey reveals that, although it is not a popular term, Latin Americans practice Sexting and understand that the phenomenon is related to Internet crimes.

Have you ever heard of Sexting?

If you haven’t, you’re not alone, as more than 70% of Latin Americans have also never heard of this term. Additionally, the majority of people directly involved with Sexting do not know what their behavior is called. The term is a contraction between the English words sex and texting. The phenomenon consists of sending messages with sexual content (mainly photos or videos with nudity), produced, generally, by the sender or with his/her consent and sent to others via cell phone.

In “Sexting – An Unknown Threat”, eCGlobal Solutions and eCMetrics present current information about Sexting, the main behaviors of its participants, and Latin Americans’ opinions about the phenomenon’s causes, risks, and prevention.

The survey was conducted in partnership with PantallasAmigas / TelasAmigas, an initiative for the safe use of new technologies and CLIPS – Thought Institute responsible for educational projects to guarantee the rights of children and teenagers.

The results were divided in two reports: one only analyzed Sexting in Brazil, and the other analyzed the responses of those interviewed in 13 other Latin American countries.

The majority of Latin Americans think the phenomenon is a serious problem and can be related to Internet crimes – like cyberbullying, blackmail used to prevent intimate content from being uploaded on the network, and child pornography.

For those surveyed, the exhibitionism and practice of Sexting as an erotic game (that could be part of relationships) are the main reasons for its occurrence.

In Brazil, it is listed with the involvement with alcohol and other drugs, while in other Latin American countries, the exchange of one’s own photos and videos with nudity is intimately linked to peer pressure.

Among the majority of those who participate in Sexting, the phenomenon is not considered a relevant problem or even seen as a problem. The survey reveals that Latin American men are more involved in Sexting than women, and, consequently, have more complications as a result of this behavior.

Considering Brazil alone, most of those surveyed affirmed that they do not have total confidence in sending nude content to others. In other Latin American countries, this result is reversed, as those who practice Sexting claim to have total confidence in those to whom they send intimate content.

The survey was conducted in June and July 2012 in Brazil and in other Latin American countries (Argentina, Bolivia, Chile, Colombia, Costa Rica, Ecuador, Mexico, Panama, Paraguay, Peru, Puerto Rico, Uruguay, and Venezuela) with a total of 5,494 people above the age of 18.

The online questionnaires were administered through eCGlobalNet, eCGlobal Solution’s platform for the generation of consumer insights.

Check out the research infographics of Sexting in Brazil and Sexting in Latin America , and reports from Brazil and other Latin American countries.

About eCMetrics
eCMetrics is a strategic social media advisory agency specializing in promoting the engagement between consumers and brands through the strategic use of social media. Founded in 2003 by pioneers in the area of digital marketing in Latin America, it is headquartered in Brazil, the United States, and Mexico. www.ecmetrics.com

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