Spotlight Research Licenses Decrypt’s Beacon Market Research Platform

spotlight_logoLondon, England – December 19, 2013 – Decrypt, a comprehensive market research services firm, today announced that Spotlight Research has licensed its research and reporting platform, Beacon. Spotlight chose Beacon due to its flexibility and the range of tools available to gather data and deliver results.

Monika Kunkowska of Spotlight Research said, “The Beacon survey and reporting platform is constantly developing, improving and meeting new challenges within the industry, which helps keeps us ahead of client needs.”

Spotlight has used the platform’s interactive research tools, such as heat maps and recommendation scaling, to provide targeted recommendations to clients. Because the company focuses on compiling the techniques and research methods to best fit client needs, Beacon works well as an integrated part of the overall solution. As Spotlight continues to explore the vast online and mobile possibilities in the market research industry, Beacon provides a framework for them to do so effectively and efficiently.

Beacon features an easy-to-navigate, user-friendly interface and a comprehensive suite of custom survey tools for authoring and deploying professional online and mobile surveys. It allows numerous question formats, multiple languages and branding customization. It provides advanced features like integrated digital fingerprinting, quality control review tools, email campaign management, mobile field reporting, interactive reporting dashboards and more. Beacon is a TrueSample-certified platform, and has integrated iModerate qualitative conversation technology.

Richard Collins, managing director for Decrypt said, “Through working with Spotlight, Beacon now has a significant presence in Poland and in all the countries Spotlight serves. Their company culture of innovation and flexibility to cater to individual client needs works perfectly with the Beacon platform.”

About Spotlight Research
Spotlight Research is a boutique research that was founded in 2010. Because of its nimble size, the company is able to go beyond clichés in the industry, tailoring and fine-tuning every detail to fit the needs and expectations of the client. Spotlight’s flexibility and commitment differentiate it from large research firms. The company specializes in hybrid studies – compilations of various kinds of techniques and methods, especially online research. This mix of techniques allows clients to explore deep insights and provides a mine of knowledge for making business and marketing decisions.

About Decipher/Decrypt
A marketing research services provider based in Fresno, California, Decipher specializes in online survey programming, sampling, data collection and data reporting. Utilizing proprietary Web-based applications, Decipher integrates state-of-the-art technology with traditional research techniques. Decipher is all about uncovering opportunities in whatever territory is explored with clients. As a true partner, Decipher isn’t interested in just data, but also about what that data represents for each client. The company focuses on technology and research systems that bring data to life, and in doing so, helps reveal how even seemingly small discoveries can yield meaningful insights. Decipher operates in the United Kingdom under the name Decrypt.

news footer

Speak Your Mind