Schlesinger & M/A/R/C Research Collaborate With QRCA To Fund Young Professionals Grant

Steve Schlesinger

Steve Schlesinger

Steve Schlesinger, CEO of Schlesinger Associates and Merrill Dubrow, CEO of M/A/R/C Research have collaborated with The Qualitative Research Consultants Association (QRCA) to introduce and fund the Young Professionals Grant. The QRCA Grant Committee will offer ten enthusiastic young qualitative research professionals the opportunity to attend the 2014 QRCA Annual Conference in New Orleans on October 15-17.

The Grant will welcome applications from individuals who are 35 years or younger. To qualify, a researcher’s primary professional role must consist of designing, conducting and analyzing qualitative research – or the person must be in training to conduct these activities.

Merrill Dubrow

Merrill Dubrow

Commenting on the initiative, Steve Schlesinger said, “Merrill and I are very passionate about the future direction of our industry and supporting the next generation of market researchers.” Merrill Dubrow added, “We are therefore excited to be providing young professionals with this opportunity to engage with the industry and develop their expertise. We are extremely grateful to the QRCA for making the YPG happen.”

Full information regarding qualification and application for the grant can be found at www.qrca.org/ypg.

Background Information

About QRCA

The Qualitative Research Consultants Association is a not-for-profit organization that promotes excellence in all aspects of qualitative research. The QRCA offers access to nearly 1,000 qualitative research consultants throughout the world, including focus group moderators, facilitators, ethnographers, and planners in many types of qualitative research. The organization’s expertise includes focus groups, individual depth interviews (IDIs), ethnography, observational research, usability research, idea generation, and other qualitative approaches using in-person and online methodologies.

QRCA President: Kendall Nash.

Website: www.qrca.org

About M/A/R/C Research

M/A/R/C Research is a marketing research and consulting firm, headquartered in Irving, TX. M/A/R/C designs and conducts custom qualitative and quantitative, traditional and online surveys. Mainly, the firm is known for measuring attitudes and behaviors to accurately explain and predict market share, revenue and bottom-line impact of a client’s actions. M/A/R/C is an active participant in the market research industry.

President & CEO: Merrill Dubrow

Offices: Irving, TX Greensboro, St. Louis, Nashville, New York

Parent Company: Omnicom Group Inc., a leading global marketing and corporate communications company.

History: M/A/R/C was founded in 1965 by Cecil “Bud” Phillips. Originally called ‘Marketing and Research Counselors’, the company name was later shortened to M/A/R/C Research.

Website: www.MARCresearch.com

About Schlesinger Associates

Schlesinger Associates is a leading data collection company offering a broad range of qualitative and quantitative solutions worldwide and delivering high-quality recruitment for any research methodology. Schlesinger Associates has offices in the US, UK, France and Germany.

Main Executives

Steve Schlesinger, CEO ; Mike Sullivan, President

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