Revelation to Host Latest Installment in Great Research Thinking Webinar Series

Guest presenter Simon Chadwick to explore the impact of the digital era – and what it means for the future of research

RevelationPortland, Ore. — Nov. 13, 2012Revelation, a leading provider of online and mobile qualitative research applications, today announced the latest installment of its Great Research Thinking webinar series, taking place on Thursday, Dec. 6 at noon ET/ 9 a.m. PT.

Revelation welcomes Simon Chadwick, managing partner of Cambiar, a management consulting company dedicated to the market research industry. Chadwick will present “Winds of Change – The Future of Research,” which will explore the digital era and how it’s shaping marketing and market research.

The last decade has been one of rapidly accelerating, fundamental change. As the digital era sweeps all before it and consumers become more connected and more empowered, the way in which consumers live their lives, shop, bank, consume and keep entertained have all changed dramatically. In addition, the world’s economic balance of power is shifting with the inexorable growth of the global middle class in emerging economies. As a result, marketing is changing – and so is market research.

“This has arguably been the most innovative decade ever in the history of market research,” said Chadwick. “So much so, that the very definition of research itself is changing. Big data, text and web analytics, neurosciences and biometrics, netnography…..the list of innovations is long and, depending on to whom you listen, life-threatening or life-enhancing for our industry.”

Webinar participants will learn where all this change is leading, including:

• How the role of research is changing in corporations

• What this change means for research agencies

• What barriers stand in the way of success

• What factors would enable success

• Which of all the new modalities are here to stay – and which ones are likely to be fads

• What this means for the talent that the market research industry needs to find and employ.

To register for this webinar, click here.

About Revelation

Founded in 2007, Revelation provides companies with online qualitative research tools to get faster, more cost-effective answers to their most pressing business questions. Through Revelation’s Immersive Research™ approach, companies have unprecedented access into the behaviors, responses and motivations of consumers, leading to exponentially rich insights and candid discovery. Revelation’s research tools include Revelation Project, an online qualitative market research platform; Revelation Mobile™, an add-on mobile platform for Revelation Project that allows research participants to capture and record their behaviors, as they happen, using mobile devices; and Revelation Express, which provides market research professionals with a low-cost, qualitative research solution.

About Cambiar

Cambiar advises research agencies and departments who seek to thrive in a changing, challenging world. They identify the driving forces that impact a client’s business and predict the winds of change that can reshape assumptions. Cambiar helps its clients to confidently shape their culture; efficiently focus resources; effectively recruit, assess, and train people, and impeccably execute their strategy. Its clients range from large global firms to mid-sized national market research agencies to fast growing start-ups.

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