Revelation Introduces Word Trees Text Visualization and Search Tool

A first for online qualitative platforms, Revelation’s new text visualization and visual search tool is integrated within Revelation Project to speed qualitative analysis for online studies.

REVELATIONPortland, Ore. — Aug. 22, 2012Revelation, a leading provider of online qualitative research software and tool sets, today announced the launch Word Trees, an industry-first text visualization and search tool, which is integrated directly into Revelation Project online qualitative research platform.

Word Trees is an advanced text visualization and search tool that is built right into Revelation Project, saving researchers the need to export their data to another tool to conduct their content analysis.

Going beyond word clouds that show frequency of mentions, Word Trees reveal all the different contexts in which a word or phrase appears within a body of text. Leveraging Revelation Project’s existing reporting capabilities, researchers can tune Word Trees t by participant, activity, segment and other search filters.

Collection is only half the battle in research – analysis and understanding is the other crucial component,” said Steve August, CEO of Revelation. “With Word Trees, Revelation has provided a category-first text visualization and search tool to help researchers speed analysis of their research, and ultimately produce insights.

About Revelation

Founded in 2007, Revelation provides companies with online qualitative research tools to get faster, more cost-effective answers to their most pressing business questions.

Through Revelation’s Immersive Research™ approach, companies have unprecedented access into the behaviors, responses and motivations of consumers, leading to exponentially rich insights and candid discovery.

Revelation’s research tools include Revelation Project, an online qualitative market research platform; Revelation Mobile™, an add-on mobile platform for Revelation Project that allows research participants to capture and record their behaviors, as they happen, using mobile devices; and Revelation Express, which provides market research professionals with a low-cost, qualitative research solution.

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