Research Interactive Licenses Decrypt’s Beacon Market Research Platform

Online field tracking and data collection agency chooses platform for design and respondent usability features

onlinemrnewsLondon, England – November 6, 2013 –  Decrypt, a comprehensive market research services firm, today announced that Research Interactive has licensed its online market research and reporting platform, Beacon. Research Interactive licensed the system after months of careful evaluation, choosing Beacon due in part to its ease of deployment to multiple channels.

Tim Heald, director for Research Interactive, said, “We knew about all the benefits of using Beacon when we licensed it, but we’ve come to realize after its implementation that it truly has been designed  from a researcher’s perspective. It’s incredibly flexible. So far, we’ve found that the platform is more reliable and robust than other platforms we’ve used.”

Beacon is Decrypt’s survey and reporting software suite that features an easy-to-navigate, user-friendly interface and a comprehensive suite of custom survey tools for authoring and deploying professional online and mobile surveys. It allows numerous question formats, multiple languages and branding customization. It provides advanced features like integrated digital fingerprinting, quality control review tools, email campaign management, mobile field reporting, interactive reporting dashboards and more. Beacon is a TrueSample-certified platform, and has integrated iModerate qualitative conversation technology.

Heald continued, “The industry is seeing response rates fall, so we needed to take a step back and re-evaluate the way in which we conducted online surveys. Since implementation, we have seen a significant drop in the number of emails coming through to our support address. This suggests the surveys are more engaging and available to a wider audience, which helps improve response rates.”

Richard Collins, managing director for Decrypt said, “I am delighted to have Research Interactive on-board as a Beacon client. I’m thrilled with how quickly they have picked up the system and begun running first-class online/mobile projects with very limited help from our support team.”

About Research Interactive
Research Interactive is an independent agency providing robust data collection through a number of channels including online, mobile, panel and social media. With a global reach in more than 70 markets, the company offers Consumer, B2B, IT and Healthcare panel solutions. By combining the quality and know-how of a global provider with the knowledge and expertise of a local agency, Research Interactive is able to maintain its proven track record in client satisfaction and data delivery. For more information please visit www.research-interactive.com

logo-uk -no tagAbout Decipher/Decrypt
A marketing research services provider based in Fresno, California, Decipher specializes in online survey programming, sampling, data collection and data reporting. Utilizing proprietary Web-based applications, Decipher integrates state-of-the-art technology with traditional research techniques. Decipher is all about uncovering opportunities in whatever territory is explored with clients. As a true partner, Decipher isn’t interested in just data, but also about what that data represents for each client. The company focuses on technology and research systems that bring data to life, and in doing so, helps reveal how even seemingly small discoveries can yield meaningful insights. Decipher operates in the United Kingdom under the name Decrypt.

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