What Questions to Ask and Avoid When Doing a Survey

It may not be the most logical thing to comprehend but surveys are a vital cog in the machine of industry. They give companies accurate feedback as to where they and their products stand in the market from the people who they most need that information. This information has taken on even greater importance over […]

How to ensure brand sponsorship resonates with a target audience

Sponsorship is a useful channel for brands with large marketing budgets to raise awareness of their products and services among the public. There is a plethora of different sponsorship opportunities available, ranging from securing a celebrity ambassador to front a product to headline sponsorship of a sporting event or music festival. However, in order to […]

Is mobile the future for market research?

Market research has been aided hugely by the development of the internet, allowing large groups of respondents to be targeted in a cost-effective fashion requiring a relatively low level of human interaction. Developments in smartphone technology are now creating further opportunities to extend this area of research. Consumers are now able to provide responses on-the-move; […]

Employee Satisfaction and Your Bottom Line: Tips for Surveying Employees

There may have been a time when employee satisfaction was low on the priority list for organizational leaders, but that time is past.  A wealth of research [1] exists that links the satisfaction of employees to customer satisfaction and the profitability of the organization.  But how do organizational leaders find out if their employees are […]

Interview with Matt Dusig – President & Co-founder at uSamp

Brief background of Matt Dusig: Serial entrepreneur, Matt co-founded uSamp (also known as United Sample, Inc.) in March 2008 and serves as its co-president. Matt co-founded goZing.com and served as its President from goZing’s inception until its acquisition by Greenfield Online. Matt holds a BS from California State University Northridge. Akshay Kanyal: How and when […]

Interview with Dana Stanley, Vice President of Research, Fashion Playtes

Akshay Kanyal: Can you briefly describe your professional background? Dana Stanley: Sure, after studying Psychology and briefly working in politics, I started my research career as an analyst for a political polling firm in Washington, DC. Things really took off when I joined Greenfield Online in 2000. That was back when it was still a […]

Is your marketing collateral giving you the expected returns?

This article delves into the measurement techniques that can come handy for a marketing communicator in assessing the return that is derived from the marketing collateral being used for achieving the business objective of the organisation. It is no wonder if you are stuck between selecting one type of collateral over the other such as […]

Is points based incentive system a big fraud?

The concept of giving incentives for participation in research surveys is very simple – for your valuable time and opinions the online data collection company will reward you with some kind of gift – it can be cash/reward points/subscriptions/coupons. Theoretically it all looks great – I mean for clicking on surveys you get rewards – […]

Insight Valley Asia: A Must Attend Event in the Market Research Industry!

Connect the dots and transform insight into winning business strategies. Online MR is proud to be the Media Partner for the Insight Valley Conference! I am also the guest blogger for the event and will be interviewing speakers for the Online MR Blog. Here are the 2 interviews I conducted with Stefan Bruun & Jean-Yves Fargeat. […]

Interview with Jean-Yves Fargeat, Senior Solution Consultant, CPIT

Editor’s Note: Today I am excited to share with you an interview with Jean-Yves Fargeat, Senior Solution Consultant, CPIT. Jean-Yves Fargeat is one of the distinguished speakers at the Insight Valley Asia Conference that is taking place in Bangkok, Thailand (16/17 May 2013). I am a guest blogger at the IVA 2013 and interviewing speakers for […]