Using Mobile Market Research to Your Advantage

Around 85% of the world’s population has access to mobile phones, bringing the number of mobile subscribers in 2013 to a staggering 6.8 billion. (MobiThinking) With such a huge global mobile market, and the amount of smartphone users increasing rapidly, it should come as no surprise that market research in this area is more important […]

Using Big Data in Market Research

Many marketers cringe when faced with the overwhelming task of sifting through ‘Big Data’, but as technology grows it is becoming easier and easier to sift through the enormous amounts of information and process it into something both innovative and substantial. In Survey Research, the vast amount of information stored provides unlimited opportunities into understanding consumers […]

Should Your Business Outsource Marketing Research?

In today’s complicated global marketplace of unprecedented access to instant information, your customers know you. It is equally important that you know them. Marketing intelligence, research and analysis are critical factors in understanding trends in order to better position your business for success. While outsourcing can sometimes be considered an 11-letter word, it can be […]

Online Survey Methodology is Picking Up in the Countries having Low Internet Penetration

I have been associated with online research for last few years and now my observation is that the online research is gradually picking up in the markets where internet penetration is still low. Now we are regularly getting RFQs for the markets where the new online panels are emerging such as few Asian, African and […]

How To Use Social Media For Market Research?

Social media is for more than just interacting with friends and family members. When your business has a page on websites like Facebook, Twitter, LinkedIn or Instagram, you can use these pages to conduct effective market research. Finding out exactly what present and potential customers need and want in a company will help you better […]

How To Create Surveys That People Will Actually Respond To?

Do you send out marketing polls and surveys that never seem to get answered? Here are a few tips to make those valuable data-gathering tools more effective: Grab them immediately. You only have a few seconds to rivet your reader’s attention before that mouse hand gets twitchy and clicks on to something more interesting. Put serious […]

Why brands should establish whether topical campaigns will resonate with audiences before committing

As increasingly tangible investments, it is vital that marketing campaigns be underpinned with research to support them. In the quest to be topical and on-trend, brands may turn to news events to make their campaigns more timely and relevant. However, failing to consider whether a real synergy exists between the topical event and the brand […]

Do Your Market Research With Social Media!

Market research can be a time consuming and costly process. The good news is there is a cost-effective tool available: social media. Many businesses are beginning to use this tool to gather information on their target market. Setting up a social media page on Facebook, Twitter, Google+ and Pinterest is only the beginning. In order to […]

Leadership Studio: The New Face of Market Research!

It is said that the “only thing constant in life is change” and rightly so – the day we stop evolving/changing is the day we become extinct. For too long the MR industry has been guided by some very archaic methodologies & business practices which the new breed of researchers are questioning. Our endeavor here at Online MR is […]

Why You Need A Business Blog!

Regardless of the size of your market research company, blogging could become especially beneficial for your business. A blog can provide insight into the products and services you’re gathering data for, using language and examples that you may not have room for on your company website. You can also boost the reputation of your business […]