Network Research Licenses Decrypt’s Beacon – Market Research and Reporting Platform

Company lauds ease-of-use, speed and easy integration as key reasons for selection

PrintLONDON – March 6, 2014 –Decrypt, the UK-based branch of comprehensive market research services firm Decipher, today announced that Network Research has licensed its Beacon market research and reporting platform. Network Research, customer experience research specialists based in the United Kingdom, will use Beacon to help fulfil its goal of increasing online work.

Virginia Monk, managing director for Network Research, commented, “Having reviewed a large number of options and providers it was an easy decision to choose Beacon. Beacon provides a versatile, visually engaging online experience for our respondents, an easy-to-use platform for scripting and data access, and a future-proofed solution to give us continued operational efficiencies.”

Other reasons cited by Network for choosing Beacon include the extensive range of built-in question types, the fresh look and feel, and the platform’s ability to interact seamlessly with all types of devices. In addition, Decrypt is always looking ahead, enhancing Beacon with the latest innovations and ensuring that the platform stays up-to-date with technological advancements. Monk said that the surveys the company has conducted using Beacon since licensing the platform last October have been “successful from both an internal and external perspective.”

Beacon is Decipher’s survey and reporting software suite that features an easy-to-navigate, user-friendly interface and a comprehensive suite of custom survey tools for authoring and deploying professional online and mobile surveys. It allows numerous question formats, multiple languages and branding customisation. It provides advanced features like integrated digital fingerprinting, quality control review tools, email campaign management, mobile field reporting, interactive reporting dashboards and more. Beacon is a TrueSample-certified platform, and has integrated iModerate qualitative conversation technology for both online and mobile surveys.

About Network Research
Specialists in customer experience research, Network Research work with clients to understand their customers to grow their business and customer value. Trusted by many major blue chip companies to change the way they do business, Network Research is a client-focused company with the in-house resources and experience of a top 10 agency but with the can-do culture, flexibility and responsiveness of a boutique agency. Network Research works hard to make their clients stronger and earn more customers.

About Decrypt
A marketing research services provider, Decrypt specialises in online survey programming, sampling, data collection and data reporting. Utilising proprietary Web-based applications, Decrypt integrates state-of-the-art technology with traditional research techniques. Decrypt is all about uncovering opportunities in whatever territory is explored with clients. As a true partner, Decrypt isn’t interested in just data, but also about what that data represents for each client. The company focuses on technology and research systems that bring data to life, and in doing so, helps reveal how even seemingly small discoveries can yield meaningful insights. Decrypt is the UK-based branch of Decipher, which is headquartered in Fresno, CA.

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