Netquest and Wakoopa Join Forces

Barcelona, September 3rd, 2014

netquest_engNetquest, the online data collection specialist for Latin America, Spain and Portugal, has reached an agreement to join forces with Wakoopa, a leading technology vendor in the field of behavioral data collection. By the means of this deal, Wakoopa becomes a fully owned subsidiary of Netquest.

Wakoopa_Logo_Dark_TransparentThe shared vision underlying this deal is the aim to unite participants’ satisfaction with constant technological innovation. The perfect integration of online panel know-how with advanced metering technology will enable almost frictionless research on the opinions and behaviors of people at any time, at any place, on any device and under any circumstance.

Both companies remain separate entities, with their own clients and continue to work on their core products, while also jointly exploring new ways for better servicing respondents and clients.

Netquest, founded in Barcelona (Spain) in 2001, is the leading online panel provider for the market research industry in Latin America, Spain and Portugal with more than 450,000 consumers recruited “by invitation only” willing to give their opinions in 21 countries.

Wakoopa, founded in Amsterdam (The Netherlands) in 2007, backed by the investors, amongst others, henQ and Big Bang Ventures, develops white-label passive measurement technology that can track a respondent’s full digital footprint on desktop, smartphone and tablet. Fully privacy proof.

German Loewe

German Loewe

German Loewe, CEO of Netquest: “This is an important step for Netquest in its journey to create a fully integrated, quality focused data collection system.

It will expand our offer by providing clients with behavioral data on desktops, smartphones and tablets.

Wakoopa is an extremely good fit in the Netquest family and it is just great to have them on board.”

Piet Hein van Dam

Piet Hein van Dam

Piet Hein van Dam, CEO of Wakoopa: “We at Wakoopa are thrilled to join forces with Netquest. We feel that together we have the opportunity to continue building amazing products while also exploring new territories based on each other’s strengths.

Wakoopa remains focused on building the best passive measurement technology and bringing these data and insights to clients.”

Netquest and Wakoopa will be present at the ESOMAR Congress in Nice September 8-10 to provide more details about the deal.

For further information, please contact:
Carlos Ochoa – Marketing Manager Netquest
+34 932 050 063

Sander Korringa – Marketing Manager Wakoopa
+31 207 372 578

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