MindStation Licenses Decipher’s Beacon Market Research and Reporting Platform

Boutique market research and consultancy company chooses platform due to its innovative and dynamic approach

BeaconFresno, CA  – July 10, 2014 –  Decipher, a comprehensive market research services firm, today announced that MindStation has licensed its market research and reporting platform, Beacon. MindStation, a boutique market research and consultancy company based in Istanbul, aims to inspire brands to build strong marketing plans. Beacon will help them manage their research around these objectives quickly and accurately.

Eda Aybaba Çelik, co-founder of MindStation, said, “Beacon is a research platform which helps us manage the traditional research process with a dynamic structure. Here at MindStation, we believe that conventional research stepped into a new age with Beacon. Beacon’s innovative question models like text highlighter, shelf test, heat click and others bring a valuable perspective in terms of analyzing research output.”

Executives from MindStation also cited the user-friendly structure of the platform, plus the helpful and responsive Beacon global support team as other top reasons for their decision to license Beacon. Beacon allows MindStation to obtain more insightful data because the interactive nature of the surveys dramatically increase respondent engagement. Using the platform, the MindStation research team is able to work more efficiently, saving time and securing impactful outputs.

“Market research has a fast-paced work environment and we have many tasks to complete simultaneously. We cannot extend the day, but with Beacon we are able to shorten our processes, becoming more efficient,” said Cüneyt Deger, co-founder of MindStation.

As a robust “Research Hub”, Beacon serves as a central location where users can view all research initiatives in a single location. This robust survey and reporting software suite features an easy-to-navigate, user-friendly interface and a whole suite of custom survey tools for authoring and deploying professional online surveys. Beacon allows numerous question formats, multiple languages and branding customisation. It provides advanced features like integrated digital fingerprinting, quality control review tools, email campaign management, mobile field reporting, interactive reporting dashboards and more. Beacon is a TrueSample-certified platform, includes Quester’s automated probing software and has integrated iModerate qualitative conversation technology for online and mobile surveys.

About MindStation
MindStation is a boutique market research and consultancy company, aiming to inspire brands to build strong marketing plans. MindStation executes usual qualitative and quantitative market research techniques as well as new generation market research tools like eye tracking and neuromarketing. The company focuses on a broad range of research areas, ranging from price to product management and from brand to customer channel. MindStation conducts projects for many industries such as fuel oil, energy, finance, retail, entertainment, transportation, construction and more. Headquartered in Istanbul, Turkey, more information on the company can be found at www.mind-station.com or by emailing info@mind-station.com.

About Decipher
A marketing research services provider based in Fresno, California, Decipher specializes in online survey programming, sampling, data collection and data reporting. Utilizing proprietary Web-based applications, Decipher integrates state-of-the-art technology with traditional research techniques. Decipher is all about uncovering opportunities in whatever territory is explored with clients. As a true partner, Decipher isn’t interested in just data, but also about what that data represents for each client. The company focuses on technology and research systems that bring data to life, and in doing so, helps reveal how even seemingly small discoveries can yield meaningful insights. Decipher operates in the United Kingdom under the name Decrypt.

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