Market Research Firm Decipher Welcomes Two to Senior Management Team

CFO, Jeffrey Bergman, and SVP of client development, Jonathan Tice, join the growing firm

online mr newsFRESNO, Calif. –May 1, 2013– Decipher, a comprehensive market research services firm, has hired two new executives to join its senior management team. Jeffrey Bergman will take the newly formed position of CFO in the firm’s Fresno headquarters and Jonathan Tice will be serving as senior vice president of client development, based in New York.

“We’re growing rapidly and the time is right to expand our senior management team to guide our future development as a company,” said Kristin Luck, president for Decipher. “Jeff and Jonathan are instrumental to our strategic growth plans and will contribute greatly to Decipher’s ongoing success.”

Jeffrey Bergman

Jeffrey Bergman

Jeffrey Bergman, a certified public accountant, was most recently a partner with Fresno firm Dritsas Groom McCormick LLP where he worked for more than 12 years.

His experience ranges from planning and managing everything from tax preparation to financial statement audits, meeting financial reporting obligations, developing processes to improve efficiency and profitability, and an in-depth knowledge of financial and tax reporting regulations.

Bergman holds a bachelor of science in business administration from California State University Stanislaus and a master of science in taxation from Golden Gate University.

Jonathan Tice

Jonathan Tice

Jonathan Tice has a decade of experience in online marketing research, with a background that includes executive and managerial leadership in sales, marketing, operations and product management.

Most recently, he served as vice president of sales and marketing at Authentic Response where he helped the company to reach several successive years of double-digit growth.  Prior to this, he worked in the market research and marketing divisions for TechTarget and Lycos.

He is an active member of a number of industry associations including the Market Research Association and the Advertising Research Foundation.  He holds a bachelor of science from Boston College.

About Decipher

A marketing research services provider, Decipher specializes in online survey programming, sampling, data collection and data reporting. Utilizing proprietary Web-based applications, Decipher integrates state-of-the-art technology with traditional research techniques. Decipher is all about uncovering opportunities in whatever territory is explored with clients. As a true partner, Decipher isn’t interested in just data, but also about what that data represents for each client. The company focuses on technology and research systems that bring data to life, and in doing so, helps reveal how even seemingly small discoveries can yield meaningful insights.

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