Market Research Firm Decipher Now “TrueSample” Certified

Leading market research services firm incorporates SurveyMonkey’s TrueSample data quality solution into its Beacon survey authoring and reporting platform

Online MR NewsFRESNO, Calif. – August 22, 2012 – Decipher, a comprehensive market research services firm, and SurveyMonkey, Inc., the world’s largest survey company, today announced that Decipher has integrated SurveyMonkey® TrueSample™ into its market research platform, Beacon.

TrueSample is the industry’s most widely used data quality solution that provides researchers with the assurance that every respondent is Real, Unique and Engaged™ by removing fake, duplicate and unengaged respondents from research samples. It also offers the benefits of TrueSample SurveyScore to give researchers insights on how to improve survey design to ensure the highest possible quality.

Decipher’s Beacon market research software suite offers online and mobile survey capabilities combined with a powerful data reporting suite.

With this integration, Decipher offers platform compliance with research sample that has been verified by TrueSample. Decipher can seamlessly provide clients with improved quality by conducting TrueSample verification in-real time.

By integrating TrueSample directly into Beacon, Decipher is demonstrating its commitment to offering its clients proven data quality solutions,” said John Ouren, EVP and General Manager at SurveyMonkey, Inc. “This new integration between Beacon and TrueSample ensures that the sample offered is of the highest quality.

TrueSample is the latest feature to be added to Beacon, which is known for its powerful programming and reporting capabilities, along with overall ease-of-use.

The platform provides advanced features like email campaign management, mobile field reporting and integrated digital fingerprinting, as well as built-in online and mobile survey authoring, quality control review tools, interactive reporting dashboards, numerous data export formats and more.

About The Patent-Pending SurveyMonkey TrueSample Technology

SurveyMonkey TrueSample is the research industry’s premier online data quality solution that improves the quality of online research by identifying and removing fake, duplicate and unengaged respondents from research samples.

SurveyMonkey TrueSample combines powerful identity validation, de-duplication and engagement modeling into one comprehensive technological solution that ensures that survey respondents are is Real, Unique and Engaged.

More than 100 customers are already benefitting from SurveyMonkey TrueSample, including some of the world’s largest consumer packaged goods companies.

About SurveyMonkey

SurveyMonkey Inc. is the world’s largest survey company, helping customers collect over 1.5 million online survey responses every day.

SurveyMonkey has revolutionized the way people give and take feedback, making it accessible, easy and affordable for everyone.

The company was founded in 1999 with a focus on helping people make better decisions, and has built technology based on over 10 years of experience in survey methodology and web development.

Customers include 99% of the Fortune 500, academic institutions, small businesses, HR departments and neighborhood soccer leagues everywhere. The company has over 150 employees throughout the United States and Portugal, with headquarters in Palo Alto, CA.

About Decipher

A marketing research services provider, Decipher specializes in online survey programming, sampling, data collection and data reporting.

Utilizing proprietary Web-based applications, Decipher integrates state-of-the-art technology with traditional research techniques. Decipher is all about uncovering opportunities in whatever territory is explored with clients.

As a true partner, Decipher isn’t interested in just data, but also about what that data represents for each client. The company focuses on technology and research systems that bring data to life, and in doing so, helps reveal how even seemingly small discoveries can yield meaningful insights.

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