Market Research Firm Decipher Hires New Marketing Director

Leading comprehensive market research services firm creates new position, hires director to drive company marketing functions

Michelle AndreFRESNO, Calif. –February 12, 2013– Decipher, a comprehensive market research services firm, has hired Michelle Andre as its new director of marketing. Andre will be based in the company’s new Bend, Oregon office branch and will be responsible for developing and executing strategic marketing communications programs for the company. This is a newly formed position for Decipher and Andre will be working closely with Kristin Luck, the firm’s president.

Luck said, “Michelle’s rich and varied background in all things marketing will bring a fresh new perspective to Decipher. As we continue to grow and expand Decipher’s core product offerings, having someone like Michelle on our team will take our strategic marketing communications to the next level.”

In her new position, Andre will drive internal and external communications, run company events and trade shows, and manage relationships with advertising, marketing and communications partners. She will be responsible for strategic communications planning, budgeting, and tracking ROI for national and international marketing projects. Her extensive design background will assist the firm in managing both the digital and print marketing assets for the company.

Andre has held executive and management level marketing positions in a variety of industries, with experience both on the corporate and agency sides of the business. After nearly 20 years in the San Francisco Bay Area, Andre is relocating back to her hometown of Bend, Oregon for her new position with Decipher. She holds a master’s degree in integrated marketing communications from Golden Gate University, an advanced certificate in graphic design from University of California at Berkeley and a bachelor of arts in communications and studio art from Santa Clara University.

The company’s newest branch office in Bend, Oregon, which will serve as the hub for all marketing and new client development efforts, will be located at 780 NW York Ave, Suite 202, Bend, Oregon. Decipher, which is headquartered in Fresno, California, also has offices in Portland, Los Angeles and London.

About Decipher

A marketing research services provider, Decipher specializes in online survey programming, sampling, data collection and data reporting. Utilizing proprietary Web-based applications, Decipher integrates state-of-the-art technology with traditional research techniques. Decipher is all about uncovering opportunities in whatever territory is explored with clients. As a true partner, Decipher isn’t interested in just data, but also about what that data represents for each client. The company focuses on technology and research systems that bring data to life, and in doing so, helps reveal how even seemingly small discoveries can yield meaningful insights.

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